We’re experienced storytellers in both scripted and unscripted mediums. Our award-winning production company has produced thousands of hours of compelling content.



Our talent managers represent creative talent across a broad spectrum – individuals who have developed, directed, produced, or starred in some of entertainment’s biggest and most critically acclaimed properties.



laura gibson

Laura Gibson is from Indiana and went to Kelley School of Business at Indiana University. She moved out to Los Angeles right after college where she began her career at United Talent Agency. She was promoted to coordinator there, but decided she wanted to go to a smaller firm. She was an agent at Rebel Entertainment partners for roughly 4 years, when she was approached by the bigger firms again. She went to ICM, where she worked as an agent, before making the move into management. Laura loves working with actors and help shaping their careers.

alicia goff

Alicia Goff handles the Production and Talent Management Accounting for Generate. Born and raised in Huntington Beach, CA and graduated from UC Irvine. She started out working freelance production before shifting into the world of music videos at London Alley Entertainment, working on multiple VMA and Grammy nominated projects. Outside of the office she enjoys hiking with her dog, and singing in a choir.

jared hoffman


Jared Hoffman serves as President of Generate, A DEFY Media company, and is an award-winning producer of original content with deep expertise for compelling storytelling made for traditional broadcast, cable, theatrical and digital platforms. Generate is also home to a prolific talent management division representing clients across all creative disciplines.

A former literary and new media agent at Creative Artists Agency (CAA), Hoffman previously served as SVP of Video Programming for Defy Media, leading creator and distributor of digital content focused on 13-34 consumers, overseeing the company’s production studio operation and developing and executing video programming strategies across DEFY’s multiple top-ranking brand channels. Joining Generate in 2007, he brought more than a decade of experience in representation, new media and branded content to overseeing its Talent Management division with founding partners Dave Rath and Kara Welker.

Hoffman has created, produced and overseen multiple award-winning branded programs for a wide range of clients including Microsoft, Tresemme, Cotton Inc., Johnson & Johnson, AT&T, LG Mobile, Royal Caribbean, Toyota and TD Ameritrade, among many others. He has also worked on multiple projects with such high profile agencies as J3, GroupM Entertainment, Mindshare, and Ogilvy Entertainment.

Hoffman’s most recent broadcast endeavors include executive producing “Reality Show” a series for Showtime and Screen Gems, and serving as Executive Producer of AMC’s acclaimed award winning digital series for “The Walking Dead”. He also serves as Executive Producer of Fuse Music Network’s first scripted series “The Hustle”, MTV’s, “The Show with Vinny”, The Disney Channel’s “K.C. Undercover”, and the OWN Network’s “The Help Desk”. Hoffman also produced, SHOOTING THE WARWICKS, the award winning film, which made its debut at SXSW and will be released in 2015. He is also the creator of the game CAMERA ROLL, being manufactured by Endless Games, in retail stores in July 2015.

During his eleven year tenure at CAA, Hoffman worked in various departments, including the feature film literary division, and was part of the team that built the company’s corporate and new media division. Hoffman serves on the board of the Branded Content Marketing Association, Reel Screen, the University of Texas’ Film Institute and University of Texas Program in Sports and Media.

K.C. UNDERCOVER (Disney Channel) – Executive Producer
HELP DESK (OWN) – Executive Producer
REALITY SHOW (Showtime) – Executive Producer
SHOOTING THE WARWICKS (VegaBaby Pictures) – Producer
THE SHOW WITH VINNY (MTV) – Executive Producer
THE HUSTLE (Fuse) – Executive Producer
BRANDT POINT (Fremantle) – Executive Producer
WALKING DEAD : TORN APART (AMC) – Executive Producer
WALKING DEAD : COLD STORAGE (AMC) – Executive Producer
WALKING DEAD : THE OATH (AMC) – Executive Producer
CAMERA ROLL (TBS) – Executive Producer (pilot)
ROYAL REUNION (Royal Caribbean/Mindshare Ent.) – Executive Producer
THE ALLURE OF LOVE (Royal Caribbean/Mindshare Ent.) – Executive Producer
THE INVESTED LIFE (TD Ameritrade/Ogilvy Ent.) – Executive Producer
PLAY IT FORWARD (MSN) – Executive Producer
PLAY IT FORWARD Season 2 (MSN) – Executive Producer
THE OFF SEASON (MSN) – Executive Producer
CHASING STEVE AOKI (Fuse) – Executive Producer
PRO FANTASY TOUR (Xbox) – Executive Producer (pilot)
BAD DAD (Lifetime) – Executive Producer (pilot)
ACUVUE SEE THE REAL ME (Johnson & Johnson / J3) – Executive Producer
TEEN WOLF: FINDING A CURE (MTV/AT&T) – Executive Producer
STYLE RULES (Alloy) – Executive Producer
TRESEMME STYLE SETTERS (Alloy/Mindshare Ent.) – Executive Producer
FLAVOR QUEST (Hulu/Fremantle) – Executive Producer (pilot)
PART TIMERS (YouTube) – Executive Producer
100 THINGS (Go90) – Executive Producer

jay judah


Jay Judah is Director of Development and Production for Generate, focusing on TV formats and digital content, in both original and branded spaces. Born in Boston, raised in Johannesburg, Jay graduated from Brandeis University before heading West to find gold in these hills. He got his start at Warner Brothers before moving into the world of independent film, where he has worked in all aspects of the business, from development and production to finance, sales and marketing, on projects ranging from indie short films to big-budget feature tentpoles. He lives in Los Angeles with his super awesome wife and his pretty awesome dog.

  • MADDEN NFL AMERICA  (NFL Network) – Supervising Producer
  • THE DEAL (Short) – Co-Producer
  • DOG FOOD (Short) – Co-Producer
  • ODD THOMAS (Feature) – Associate Producer
  • SAFARI (Feature) – Associate Producer

lennon ma

Lennon Ma was born and raised in the suburbs of Detroit, Michigan. He studied political science and economics at the University of Michigan, Ann Arbor. Growing up with a passion for automobiles, politics and Hollywood, he chose the entertainment industry for his career. Lennon has worked in film and television production before moving into talent and literary representation.  

yoni ovadia

Yoni Ovadia started his career working with Joannie Burstein, where he helped represent A-List clients for almost 8 years. After that, he went on his own and had a successful management firm representing clients on many TV shows and films. In 2013 he joined Generate Talent where he continues to oversee and develop new and emerging talent as well as well-established actors and helping to guide them through their careers.

chris pollack


Chris Pollack is Co-President of Generate. At Generate Chris serves as a producer, manager, producer and branded content executive. For the last 15 years Chris has managed writers & directors and produced projects for both film and television. Chris maintains a select group of clients such as Paul Zbyszewski (Agents of S.H.I.E.L.D, Hawaii 5-O, LOST, After The Sunset), Prentice Penny (Brooklyn 9-9, Happy Endings, Scrubs), Director Will Canon (Demonic, Brotherhood) and four time Emmy Award winning Special effects wizard/Director/Co-executive producer Greg Nicotero (The Walking Dead, Fear The Walking Dead, Kill Bill, Transformers) among others.

In addition to representation and producing the award winning feature film “Brotherhood,” Chris has produced over 100 projects over the last 6 years at Generate. With his eclectic background Chris is able to work with writers, directors, advertising agencies and brands with a clear understanding of their respective areas of the media. Working closely with the companies partners and utilizing his background in production, Chris has worked on many of Generate’s highest profile branded and digital projects (AMC’s The Walking Dead Web Series, Microsoft’s People of Passion IE9 Campaign, Johnson & Johnson “See The Real Me” Campaign, MTV/AT&T’s “Teen Wolf: Search for the Cure” Web Series, Microsoft’s Seven Wonders of the Wall/, Unilever’s: Mad Men Campaign, Royal Caribbean’s: Directors’ Cut films, Chase’s: Point, Shoot Deposit, Ford’s: Playit4Ward Season’s 1 & 2, Microsoft’s: IE8/IE9 Launch campaigns, Microsoft: IE8 Bamboolzle interviews, Microsoft’s: History Of The Internet).

Prior to Generate, Chris ran his own boutique management/production company where he staffed writers, produced feature films “Brotherhood” and “After The Sunset” for New Line Cinema and was instrumental in putting the series “Day Break” on ABC. Before running his own company, Chris spent five years developing series in the original programming department at Showtime. Prior to his years at Showtime, Pollack produced national commercials for brands such as Honda, Microsoft, Acura, Carl’s Jr., Taco Bell and AM/PM.

HELP DESK (OWN) – Executive Producer
REALITY SHOW (Showtime) – Executive Producer
SHOOTING THE WARWICKS (VegaBaby Pictures) – Producer
THE HUSTLE (Fuse) – Executive Producer
WALKING DEAD : TORN APART (AMC) – Executive Producer
WALKING DEAD : COLD STORAGE (AMC) – Executive Producer
WALKING DEAD : THE OATH (AMC) – Executive Producer
FINDING A CURE (MTV/AT&T) – Exec Producer
CAMERA ROLL (TBS) – Executive Producer (pilot)
ACUVUE/SEE THE REAL ME (J3 Johnson & Johnson) – Executive Producer
ROYAL REUNION (Royal Caribbean/Mindshare Ent.) – Executive Producer
THE ALLURE OF LOVE (Royal Caribbean/Mindshare Ent.) – Executive Producer
THE INVESTED LIFE (TD Ameritrade/Ogilvy Ent.) – Executive Producer
STYLE RULES (ALLOY) – Executive Producer
FLAVOR QUEST (HULU/FREEMANTLE) Executive Producer (Pilot)
PLAY IT FORWARD (MSN) – Executive Producer
PLAY IT FORWARD Season 2 (MSN) – Executive Producer
THE OFF SEASON (MSN) – Executive Producer
CHASING STEVE AOKI (Fuse) – Executive Producer
PRO FANTASY TOUR (Xbox) – Executive Producer (pilot)
BROTHERHOOD (Phase4Films) – Producer
AFTER THE SUNSET (New Line) – Producer

dave rath


Dave Rath is a Founding Partner of Generate. For over twenty years, he has represented high profile comedians, writers and actors who have influenced popular culture and pushed the boundaries of comedy. He has produced comedy cult hits such as WonderShowzen (MTV,) The Andy Milonakis Show (MTV) and The Comedians of Comedy (Comedy Central). Dave was a Producer on Jimmy Kimmel Live (ABC,) The Benson Interruption (Comedy Central,) Enjoy it! With Brody Stevens (Comedy Central,) and The Pete Holmes show (TBS.) He is a creative partner for his clients and widely recognized as an industry trailblazer in leveraging alternative distribution avenues to develop and showcase talent.

Comedy Product – Comedy Central – Producer
Wonder Showzen – MTV – Executive Producer
Finesse Mitchell: Snap Famous – QD3
Comics Come Home 3 – Comedy Central – Executive Producer
The Comedians of Comedy – Comedy Central – Co-Executive Producer
The Comedians of Comedy: Live at the El Ray – Comedy Central – Co-Executive Producer
The Comedians of Comedy: Live at the Troubadour – Comedy Central – Executive Producer
Totally Baked: A Pot-U-Mentary – Salient Media – Co–Producer
Janeane Garofalo – HBO – Executive Producer
The Barenaked Ladies Variety Show – Fox – Executive Producer
Jon Reep: Methro Jethro – Warner Brothers – Executive Producer
Christian Finnegan: Au Contraire! – Warner Brothers – Executive Producer
Patton Oswalt: My Weakness is Strong – Warner Brothers – Executive Producer
Anjelah Johnson: That’s How We Do It – Comedy Central – Executive Producer
Funny Or Die Presents… – HBO – Executive Producer
Arj Barker: LAYO – Comedy Central – Executive Producer
The Benson Interruption – Comedy Central – Executive Producer
Wyatt Cenac: Comedy Person – Comedy Central – Executive Producer
Patton Oswalt: Finest Hour – Showtime – Executive Producer
Kyle Kinane: Whiskey Icarus – Comedy Central – Executive Producer
Brian Posehn: The Fartist – Netflix – Executive Producer
Nice Try, The Devil: Pete Holmes – Comedy Central – Executive Producer
Anjelah Johnson: The Homecoming Show – Nuvo TV – Executive Producer
Janeane Garofalo: If You Will – Live in Seattle – Epix – Executive Producer
Kyle Kinane: Dancing Around The Shit Fire – Chill – Executive Producer
Patton Oswalt: Tragedy Plus Comedy Equals Time – Epix – Executive Producer
Chris Porter: Ugly and Angry – Netflix – Executive Producer
Jasper Redd: Jazz Talk – Netflix – Executive Producer
Christian Finnegan: The Fun Part – Netflix – Executive Producer
Myq Kaplan: Small, Dork, and Handsome – Netflix – Executive Producer
The Pete Holmes Sow – TBS – Executive Producer
Kurt Metzger: White Precious – Comedy Central – Executive Producer
Kyle Kinane: I Liked His Old Stuff Better – Comedy Central – Executive Producer
Anjelah Johnson: Not Fancy – Netflix – Executive Producer

adam segal

Adam Segal was born and raised in the suburbs of New York City. He studied film and business at Temple University in Philadelphia and moved to Los Angeles shortly after graduation. Since then, he has managed the day to day ongoings of high profile talent alongside reputable comedy managers and agents at The Collective, APA, and now, Generate.

Associate Producer – Anjelah Johnson: Not Fancy  – Netflix Original

Associate Producer – Patton Oswalt: Talking for Clapping – Netflix Original

Associate Producer – Brian Posehn: Criminally Posehn – Seeso Original

Special Thanks – Sharknado Two: The Second One – SyFy

felicity trevino

Felicity Trevino was born in South Texas and was raised both there and in Northern Minnesota. She studied film and media at the University of California, Berkeley, moving to Los Angeles upon receiving her degree. Since 2012, she has been in creative development at Walt Disney Animation Studios and has worked on thirteen features as well as four shorts in various stages of development and production. Her current screen credits include Big Hero 6, Frozen, and Wreck-It Ralph. She has always possessed a strong passion for developing both visual and narrative content, and now joins the team at Generate.

gabrielle utsey

Gabrielle Utsey is a writer who graduated from the University of the Arts in Philadelphia with a BFA in Writing for Film and Television. She had the opportunity to work as a Creator’s Assistant and Post Production Coordinator on FUSE Network’s, The Hustle, which was created by Generate client Prentice Penny. Before she joined the Generate team as Jared Hoffman and Chris Pollack’s assistant, she worked at the Jim Henson Company for three years on two children’s shows, Dinosaur Train and Sid the Science Kid. Gabrielle’s experience includes working as First AD and Production Manager on an indie film as well as a writer for a feature film, which premiered at the Hollywood Film Festival.

marlene vigil

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kara welker


Kara Welker is a Founding Partner of Generate, a division of Defy Media. As a leading talent manager Kara helps oversee Generate’s client roster of actors, comedians, writers, producers and directors. For the past decade, Kara was instrumental in shaping the careers of talented individuals influencing comedy and popular culture. In 2006, Ms. Welker launched Generate with partners Jordan Levin, Pete Aronson and Dave Rath.

Kara began her career working at the Irvine Improv before taking a position at Messina Baker Entertainment, where she developed long-standing relationships with noteworthy comedy talent including Janeane Garofalo and Patton Oswalt. Following Messina Baker, Ms. Welker joined 3 Arts Entertainment, where she continued to focus on comedy talent management. Later, she launched The Rath-Welker Company with Dave Rath. As partner in The Rath-Welker Company, Ms. Welker has managed some of the most prolific minds working in comedy today and produced instant comedy cult hits such as WonderShowzen (MTV), The Andy Milonakis Show (MTV) , Comedians of Comedy (Comedy Central) and Jimmy Kimmel Live. Since Generate’s inception, Kara has continued to produce notable comedy such as the Whitest Kids U’ Know, Failosophy and several 1 hour comedy specials. She has worked with actors, writers and comedians across the landscape of TV including Saturday Night Live and developed young talent out of The Groundlings and the Upright Citizens Brigade Theater.

Trevor Moore High in Church – EP
Kurt Metzger White Precious – EP
The Whitest Kids U Know – EP
Patton Oswalt Finest Hour – EP
Failosophy MTV – EP
The Show with Vinny G (MTV) – EP
Wyatt Cenac Comedy Person – EP
Janeane Garofalo If You Will – EP
Wonder Showzen – EP/producer
Patton Oswalt My Weakness is Strong – EP
Christian Finnegan Au Contraire – EP
The Andy Milonakis Show – producer
The Comedians of Comedy – EP


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