Generate

Jared Hoffman >Managing Partner

Former CAA literary and new media agent Jared Hoffman joined Generate as a Partner in 2007 and currently oversees Generate Talent Management with founding partners Dave Rath and Kara Welker as well as well as overseeing day-to-operations in branded entertainment, developing, working with and executing strategies for Ford, Microsoft, Microsoft BEET, Ogilvy Entertainment, Mindshare, Team Detroit, Johnson & Johnson, Kimberly-Clark, Britta, Remington, Disney, Trident, Qualcomm and Unilever, among others. During his tenure with Generate, Hoffman has worked closely with Jordan Levin and Pete Aronson, producing various television, digital and film properties for NBC, Comedy Central, USA Networks, Twentieth Century Fox Television, Fox Searchlight, Fremantle Media and TheWB.com.

Prior to Generate, Hoffman was at CAA where he spent 11 years working in various departments including the Feature Film Literary Division and was part of the team that built the company's Corporate and New Media Division. Hoffman was an early advocate of new media and is recognized for his work at the agency developing corporate and alternative distribution opportunities. He was instrumental in creating relationships for the IMAX corporation with Warner Bros., Fox and Sony which led to IMAX 2D and 3D movie exhibitions of "The Matrix", "Spider-Man", "Star Wars: Episode II", "Happy Feet", "Polar Express", "Charlie and the Chocolate Factory," "Batman Begins", "Superman Returns", and "300." He was also integral in developing synergistic entertainment opportunities for worldwide recognized brands including Motorola, Imax, Nextel, G-3, Harley Davidson, Coca-Cola and Delta Airlines. His work with the Indy Racing League was instrumental to the company's redesign of their consumer experience including the launch of the IRL Experience tour and development of a television series based on the world of racing for Spelling TV and Fox Television. He brokered the landmark deal between Major League Baseball, G3 and actress Alyssa Milano for the creation of Touch, the first ever sports clothing line designed by women for women. Touch has become one of the top selling clothing lines in sports today.

Hoffman's work in the Feature Film Literary Division has helped launch and build the careers of many noteworthy writers, directors, producers and actors. His clients have included writers Eric Abrams (Married with Children), Mike Colton & John Aboud (Best Week Ever), Bill Devlin (Icebreakers), Ethan Lawrence (Asylum), Josh Lobis & Darin Moiselle (Macho Steve, Bobbleheads), David McHugh & Mathew Flannigan (Blonde Ambition), Chris Poole & Mike Arnold (The Grackle), Dave Reynolds (Finding Nemo) and Mike Soccio (King of Queens); directors Peter Askin (Trumbo), Scott Marshall (Keeping Up with the Steins, Blonde Ambition) and Fred Savage (Daddy Day Camp); writer/director Eli Roth (Hostel) and Sal Stabile (Rescue Me, Where God Left His Shoes); writer/director/producer Brent Bell & Matt Peterman (Stay Alive), and Adam Rifkin (Detroit Rock City, Look); writer/director/actor Trevor Moore (Whitest Kids You Know); writer/actor Cedric the Entertainer and Mike O'Malley (Yes Dear, Searching for Certainty); actors Jessica Simpson, Alyssa Milano; and comedian Artie Lange (Beer League), among others.

Hoffman sits on the board of the University of Texas' Film Institute along with Generate partner Jordan Levin.

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