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Generate Weekly Insider - 3/8/2010

Posted by aidamurgia on March 8th 2010 in Weekly Insider

Videos:

 

Trailer For Every Oscar-Winning Movie Ever

http://www.youtube.com/watch?v=rbhrz1-4hN4&feature=player_embedded

 

THE NEW DORK - Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof)

http://www.youtube.com/watch?v=exmwSxv7XJI&feature=player_embedded

 

All The Oscar Nominated Animated Short Films

http://www.buzzfeed.com/ashleytalong/oscar-nominated-animated-short-films-hpz

 

Funny or Die’s Presidential Reunion

http://www.funnyordie.com/videos/f5a57185bd/funny-or-die-s-presidential-reunion

 

I Am A Motherf***er 

A two-part documentary about Thomas Bruso, also known as Epic Beard Man, whose belligerence has become a worldwide phenomenon. This should help offer some perspective on the man behind the drunken public fist fights.

http://www.buzzfeed.com/awesomer/i-am-a-motherfer-the-thomas-bruso-story

 

Books:

 

She’s Crazy, He’s a Liar – Now What?: A Single Girl’s Guide to Understanding the Sexes

By Cecily Knobler

Luckily, comedienne Cecily Knobler has come out with a new dating book for both men and women called She’s Crazy, He’s a Liar – Now What? While the title may look like it’ll just reinforce stereotypes, it actually presents a less rigid, commonsense approach to dating that completely avoids being preachy. Instead of trying to give you rules to follow, Knobler shares her (many, many) firsthand experiences in dating scenes across the country and helps identify red flags that could pop up. The book aims to make readers more introspective and encourages us to recognize the problems we can so easily see in others’ relationships in our own without outside help.

 

http://www.shescrazyhesaliar.com/

 

Websites:

 

CheaterRegistry.com

Think your man is sleeping around on you? Know a guy or gal that’s been making the rounds? Add or search for them on the database of this new website. This site is for people who suspect their mate might be cheating. Here they can log on and see if anyone has posted them - and just how much evidence there is to prove it. Videos, photos, audio, texts, emails and even birthmarks. http://www.cheaterregistry.com/

 

Articles:

 

‘The Hurt Locker’ Wins Big at Oscars

The Iraq war drama “The Hurt Locker” took home the Oscar for best picture, while its director, Kathryn Bigelow, became the first woman to win an Oscar for best director.

http://www.nytimes.com/2010/03/08/movies/awardsseason/08oscars.html?th&emc=th

 

Top 10 Academy Award Mysteries: Explained

http://gawker.com/5488473/top-10-academy-award-mysteries-explained/gallery/?skyline=true&s=i

 

Official Streamy Awards 2010 Nominees

http://www.streamys.org/winners/2010-nominees/

 

Hollywood is Addicted to Branding

Making movies based on brands is not new and often makes good films, but now we’re beginning to see this trend venture into the extreme.

http://www.campuscircle.com/review.cfm?r=10484&h=Hollywood-is-Addicted-to-Branding-

 

Comedy Central Orders ‘Workaholics’

Latest show to make the jump from web series to television
http://www.broadcastingcable.com/article/449452-Comedy_Central_Orders_Workaholics_.php

 

Their So-Called Life

Fact and fiction behind the fickle teen girl demographic

http://www.mediaweek.com/mw/content_display/community/opinion/e3i7f27204a864d83e7f12c0971372754a1

 

Tribeca Film Group Tries to Build a Distribution Brand of Its Own

http://www.nytimes.com/2010/03/03/movies/03tribeca.html?th&emc=th

 

Moonves: Give Us Our Retrans Cut

CBS Corp. President/CEO Leslie Moonves made an emphatic case for broadcast’s emerging dual-revenue model at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco today, saying event programming such as the Super Bowl and March Madness basketball–paired with the network’s winning primetime lineup–merits CBS a significant cut of retransmission consent revenue.

http://www.broadcastingcable.com/article/449429-Moonves_Give_Us_Our_Retrans_Cut.php

 

Is ‘High Society’ the New ‘Jersey Shore’? Tinsley Mortimer Weighs In

http://www.popeater.com/2010/03/01/high-society-jersey-shore-tinsley-mortimer/

 

Events:

 

PaleyFest 2010

Friday, February 26, 2010-Sunday, March 14, 2010

Paley Center for Media - 465 N. Beverly Drive, Beverly Hills, CA 90210

PaleyFest continues its twenty-seventh year tradition of celebrating the collaborative creativity behind making great TV entertainment. The Festival will honor the casts and creators of Breaking Bad, Community, Cougar Town, Curb Your Enthusiasm, Dexter, Flash Forward, Glee, Lost, Men of a Certain Age, Modern Family, NCIS and The Vampire Diaries. There will also an evening with Seth MacFarlane with special guests.

http://www.paleycenter.org/paleyfest-portal/

 

Media Leaders Networking Event

Tues. March 9th @7-10PM

Rush Street - 9546 Washington Boulevard, Culver City, CA 90232

Join fellow Media Leaders in your city for an event on March 9th to share ideas and enjoy meeting new friends a week before SXSW. There’s no keynote speaker or panel of experts, just socializing and mixing with key influencers that are changing the way the industry operates. Bring your business cards to take part in a cutting edge junction of leaders in marketing, advertising, PR, and technology while discussing current events and new innovations. We are a group of influencers that come together to exchange ideas and thrive on meeting new people while making lasting connections.

http://medialeaders.tv/la-event-mar9/

 

2010 Los Angeles Times Festival of Books

Sat, Apr 24, 2010-Sun, Apr 25, 2010

UCLA - 405 Hilgard Ave., Los Angeles, CA 90095

UCLA hosts the largest festival on the west coast featuring more than 100 author panels (with authors ranging from Ray Bradbury to Mary Higgins Clark to Tori Spelling) and the “Comix Strip” which offers access to comic book, graphic novel and manga exhibitors

http://www.latimes.com/extras/festivalofbooks/

 

SHOWBIZ EXPO

LOS ANGELES - Sat/Sun April 24-25, 2010
10am - 5pm on Both Days
Los Angeles Convention Center - West Hall B

ShowBiz Expo is a FREE five-star event that brings everyone in the Entertainment Industry  together under one roof (film makers, production companies, studios, screenwriters, producers, directors, actors, designers, company/general managers, editors, cinematographers, crew, musicians, etc.). This event is FREE to attend.
ShowBiz Expo is the only event of its kind that simultaneously offers great exhibitors, industry workshops (ranging from producers panels to casting directors to festivals), HeadShot Lane, Movie Reel Showcase, Designers Showcase, Project Boards, Roundtable networking, Focus Groups, Film Festival, actual casting calls (Telsey + Company and Disney Theatrical Group), and networking opportunities in a professional all-entertainment related trade show venue.
While the main Expo is FREE, if you’d like to attend workshops, focus groups and other premium conference options, use discount code INFO25 when you register and get 25% OFF!!

http://www.theshowbizexpo.com/

Generate branded entertainment experience premieres nationally during ABC’s Oscar Night

Posted by Jacob Rothschild on March 7th 2010 in Generate Blog

Generate’s branded entertainment experience for Kimberly-Clark’s Poise line of products debuted nationally on ABC as part of the Oscar Night pre-show events. 1 in 3 Like Me features Whoopi Goldberg in a hilarious take on an issue that affects one in three women everywhere, as she personifies such Great Women of History as Joan of Arc, Cleopatra, and even the Statue of Liberty. 1 in 3 Like Me can be experienced online as part of the the Yahoo! Shine network.

Check it out at http://www.1in3likeme.com/

Generate CEO Jordan Levin Speaks on the Secrets of Successful Branded Entertainment at AlwaysOn OnMedia NYC 2010

Posted by Jacob Rothschild on February 8th 2010 in Generate Blog

Watch Generate CEO Jordan Levin speak on the secrets of successful branded content at the AlwaysOn OnMedia NYC Conference, February 3rd, 2010.

Jordan joined Russ Axelrod of Microsoft’s MSN Branded Entertainment and Experiences Team, BlogHer CEO Lisa Stone, and intellectual property law expert Janet Cullum, Partner, Cooley Godward Kronish, for a panel discussion moderated by Doug Scott, President, OgilvyEntertainment.

Click here to open a video of the full panel discussion.

SURPRISE! (IT’S AN AD!) - TrendCentral Highlights Improv Everywhere’s “Grocery Store Musical”

Posted by Jacob Rothschild on November 9th 2009 in Generate Blog
SURPRISE! (IT’S AN AD!)
The latest trend in marketing is truly astounding consumers
Click here for the original article.
The rising importance of social media has been drilled into our brains ad nauseam. There’s no denying it, but let’s not forget that there’s more to connecting with consumers than updating one’s status on Facebook. With this in mind, we’ve been noticing more savvy marketers creating “disruption” to seize mindshare among consumers whose senses have become dulled by a world littered with billboards, pop-ups and banner ads. Check out three who’ve managed to surprise unsuspecting consumers with some seriously astonishing next-level performance ads:
Trident’s “ Grocery Store Musical “: Merry prankster collective Improv Everywhere has been staging “impromptu” spectacles in public spaces since 2001. Looking to leverage the quirk factor inherent in IE’s unconventional performances, Trident recently sponsored one of these gonzo shows. The gum brand gave Improv Everywhere complete creative control over both the concept and the location. Perhaps recognizing that the Muzak interpretations of The Doors and The Beatles typically piped into the supermarket aisles are, in a way, blasphemous, Improv Everywhere decided to stage comedic musicals in the produce section of a Queens grocery store. Incognito shoppers suddenly burst into song, amazing the real cart-pushers amidst the boxes of tomatoes. A hidden camera video of it all was published online where Trident’s sponsorship of the show received a shout out after the finale - with links to its Facebook and Twitter pages, natch.
Daffy’s “Fitting Dance” : Movie theatres, what with their captive audiences and all, can be an advertiser’s dream. (Have you ever tried squeezing your way out of a center seat during a pre-feature trailer? Forget about it.) While commercials shown before the 20 minutes of Coming Attractions are now the norm, most cinema patrons tend to use those last moments to finish their conversation about how insane it is that a box of Junior Mints costs $6 at the concession stand. Wise to fading attention spans, discount fashion retailer Daffy’s recently startled audiences at NYC’s Ziegfeld Theatre with a three-and-a-half minute live dance performance, in which ten dancers “go a little crazy” trying on their clothes. Not until the end when they were gifted with 20%-off Daffy’s coupons did consumers realize that it was an ad.
Michael & Michael Have Issues Live Commercials: Seemingly, Comedy Central has recognized that their demo is not too likely to stick around through a commercial break, opting to fast forward through the ads or take a Twitter break instead. In fact, many young viewers only watch television commercials when someone sends them a YouTube link to one. Turning the traditional 30-second spot on its head, the titular Michaels (comedians Michael Ian Black and Michael Showalter) of Michael & Michael Have Issues perform sketch ads for brands such as Palm, Dunkin Donuts, and Klondike during what would normally be commercial breaks. Mad Men team, are you listening? We’ll probably buy anything Don Draper tries to sell us.

Social Media Revolution - YouTube

Posted by Generate Studios on August 21st 2009 in Generate Blog

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics!   Check this out:
http://www.youtube.com/watch?v=sIFYPQjYhv8

Generate’s New Web Series “The Lake,” directed by Jason Priestley, Premieres Today on TheWB.com

Posted by Generate Studios on August 10th 2009 in Generate Blog

Check out the first 4 episodes of Generate’s new web series “The Lake,” directed by Jason Priestley.  If you liked the old WB shows, you’ll love this!

Click below to check it out:
TheWB.com:
http://www.thewb.com/shows/the-lake
Hulu: http://www.hulu.com/search?query=The+Lake
iTunes: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewTVShow?id=324347622

If you haven’t already, please join Generate’s Facebook Group and Twitter page to keep updated on all of our announcements (we will friend and follow back):
http://www.facebook.com/group.php?gid=19057845906&ref=ts
http://www.twitter.com/generate

Thanks, your support is greatly appreciated!

 

Patrick Duffy & ‘A Crab’ Watch American Idol (Huffington Post)

Posted by Generate Studios on August 5th 2009 in Generate Blog


Patrick Duffy And The Crab

As some of you may remember, the last time they were together things got a little blue. The Crab claimed he, Courtney Cox and the wardrobe lady got it on at the first season wrap party for “Friends” in 1994. The discussion grew in odd ways from there and we’re pretty sure that had the video not cut off, the two would’ve ended up making out.

This episode is a little more contentious. The Crab disagrees with Patrick when he says he could be the next American idol. Shel tells Duffy he’s too old and not a very good singer, reminding us of the time the Crab dared Patrick to eat a dime and he did it. They obviously have a very deep and layered relationship that forces their insecurities and competitive sides to get the better of them on occasion, especially when the Crab feels the need to dominate Duffy. We think Dr. Phil would have a lot to say about the way they interact.

CHECK OUT THE EPISODE HERE

Article: http://www.huffingtonpost.com/2009/08/05/patrick-duffy-and-a-crab_n_251833.html

It’s On with Alexa Chung featuring Generate client Christian Finnegan

Posted by Generate Studios on August 4th 2009 in Generate Blog

 

7.28.09 - Alexa Chung and Christian Finnegan talk gut-wrenching celeb breakups, juicy Jonas lyrics, Madonna’s less-than-flattering recent pics and Kelly Clarkson and Beyonce’s ’same-song’ mishap.

 

CHECK IT OUT HERE! 

Comedian Talks ‘Dave Hill Explosion’ (New York Post)

Posted by Generate Studios on July 17th 2009 in Generate Blog

By MANDY STADTMILLER
July 17, 2009 

Musician and comedian Dave Hill hosts the monthly Upright Citizens Brigade stage show “The Dave Hill Explosion” in New York with special celebrity guests like public radio’s swoony, bespectacled Ira Glass.

In 2007, Variety magazine named Hill one of their “10 Comics to Watch” and his rock band Valley Lodge tours Japan — where he’s actually kind of famous.

The Post’s Mandy Stadtmiller recently caught up with Hill to find out what makes him tick — and specifically, what makes him get naked on stage, set off firecrackers and ask Glass if he’s ever stepped on a rodent.

Most recently, Hill showed that he’s a truly fearless performer when he performed at the Sing Sing prison in Ossining, NY.

“It was their first ever comedy show,” he says.
http://www.nypost.com/seven/07172009/entertainment/comedian_talks_dave_hill_explosion_179626.htm

Sluggish TV Upfront Doesn’t Benefit Online (paidContent)

Posted by Generate Studios on July 13th 2009 in Generate Blog

 

The TV upfront negotiations between agencies and networks appears to be moving forward after a period of paralysis, but you can dismiss any thought of online video benefiting from the recent impasse or from the sudden spurt of deal-making. For one thing, sources say, the current system, whether spending is up or down, still tends to view online video as an after-thought or an experiment. And when budgets are tight, experiments are the last thing to be funded.

In particular, cross-platform deals are expected to remain more sidelined than in previous years. Total dollars are down, says Carrie Drinkwater, director of national broadcast for Havas media buyer MPG, and TV/online ad tie-ups aren’t attractive enough to get advertisers to up their spending. “While the slowness of this year’s upfront process gives advertisers and networks gives the parties involved more time to create something above and beyond the traditional banner ad, it’s simply not viewed as crucial,” Drinkwater told paidContent.

“Even though there is not going to be as big a push in terms of spending, I think there will be more creativity. I would expect more branded integration deals on TV and that will certainly be extended to online, as well as the use of sweepstakes and similar promotions. But these deals will not be raising the needle in an perceptive way.”

Bottleneck: Web video is still one of the stronger advertising categories when it comes to spending growth. Some may have thought that the indifference to striking a TV deal could lead to more consideration for online video but that doesn’t seem to be the case. In fact, the bottleneck in TV deals the past few weeks only highlighted the real impediments the space has in terms of doing bigger deals. Even though average CPMs for online videos tend to be lower than what’s offered in primetime, agencies and advertisers are still reluctant to take a chance and invest more of their budgets in digital, said Jordan Levin, the former WB CEO who went on to co-found the multi-platform video production and talent management firm Generate. While Generate’s broadband series The Lake debuts on TheWB.com next month with the backing of what Levin calls a “major sponsor” he says he has agreed not to identify, such deals are not being tied to the upfront season. Levin: “More money should be moving to digital, given that audiences are shifting. But there’s so much legacy investment, coupled with fear and uncertainty, there’s a greater emphasis in the industry in talking up the effectiveness of TV versus online video.”

No upfront for online video: One thing online video doesn’t have going for it is an organizational structure to promote sales—like an upfront market. Every once in a while, someone floats the idea for a marketplace around online advertising, especially for video, which in the minds of many traditional ad industry professionals feels more familiar. Despite individual attempts like Microsoft’s upfront-like presentations for its online programming, Levin doubts that a comparable system can be established for the web. “The upfront was always an artificial marketplace intended to force buying during a specific period of time. Because marketers were more engaged in reach and frequency strategy, as opposed to an efficiency strategy that’s associated with the web, the idea that there are ‘must-buys’ is becoming less and less relevant. There’s no brand marketer screaming at their buyer that they’re going to be shut out.” In general, there are a nearly infinite set of options for advertisers right now. Therefore, the worry of not getting your message out doesn’t exist, and that will continue to degrade the value of an upfront—for both TV and online.


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