“The “Devil” bow ranks as the third-highest January debut overall, behind 2008′s “Cloverfield,” which bowed to $40.1 million, and the “Star Wars” reissue, with its $35.9 million opening in 1997. (Both of those pics launched mid- to late-January.)”
Read more via Variety.
Click through for a fascinating article from Ad Week on the future of Silicon Valley. Here’s a highlight:
“Advertisers and other publishers have pointed out for years now that assembling audiences, and selling advertising against them, makes these companies, ipso facto, media businesses. And that to survive when the inevitable next big innovation makes mass selling even cheaper, they have to lure big brand dollars onto their platforms, something they’ve struggled to accomplish so far. To do this, they may finally be forced not only to embrace the media label, but actually act like media companies, building context as naturally as they build functionality. It’s a need the technology companies are just beginning to grasp.”
Read the full article here.
Levin speaks about what network chiefs face as they take the stage during TV upfronts.
“I think the one of the more nerve wracking things about the upfront is the over-emphasis on the pilots themselves being judged as fully complete, finished programs, rather than as a step in the overall development process. I think there’s often times too much judgment and too concise a critical eye placed on pilots as a complete entity as compared to looking at them on whether or not they display potential,” Levin says.
Read the full story here via Media Life magazine.
“There’s a lot of curiosity as to how these new regimes are going to approach the new season,” says Levin, commenting on what will be revealed at this year’s broadcast-network upfronts.
Read the full story via THE WRAP.
Read more about plans for the British helmer to reinvent Japanese classic “Seven Samurai” via Variety.
Comedian Doug Benson’s hilarious new series The Benson Interruption premieres this Friday night 11/5 at Midnight (11pm Central) on Comedy Central. Based on the popular live show of the same name, The Benson Interruption features Doug Benson sitting on stage and interrupting his friends. Tune in and enjoy!
Check out Doug interrupting Nick Swardson by clicking on the show logo below:
“The Invested Life,” an innovative new series from Generate, Ogilvy Entertainment, and MSN, created for TD Ameritrade, has launched on MSN Money.
“The Invested Life” is a first-of-its-kind online reality series featuring real people facing today’s most common money concerns and their journey to take control of their finances. Generate partnered with Ogilvy Entertainment and MSN to create this innovative new online experience that follows the stories of real-life investors as they get the big picture on investing from seasoned financial coaches.
Built as a branded entertainment platform for TD Ameritrade, “The Invested Life” is much more than a web series — it’s an online destination providing financial tools, coaches’ tips, and a robust social community, with the goal of empowering investors with the knowledge and confidence to take an active role in defining their futures.
Experience “The Invested Life” at MSN Money, and check out Stuart Elliot’s profile on “The Invested Life” in The New York Times.
Generate and Mindshare’s campaign featuring Whoopi Goldberg for the Kimberly-Clark brand Poise has won the 2010 OMMA Award for Online Advertising Creativity in the category of Video Campaign.
This is the second year in a row that a Generate branded entertainment production has won an OMMA Award. Generate and Bradley & Montgomery won a 2009 OMMA Award for Online Advertising Creativity in the category of Standalone Video for the video “A Brief History of the Web,” created for Microsoft’s Internet Explorer 8.
Watch the 2010 OMMA Awards, experience the full Poise campaign online, and check out the IE8 video below:
2010 OMMA Awards Ceremony
Check out the full Poise online experience on Yahoo!
A Brief History of the Web
Generate is excited to be named, for the third year running, to the OnHollywood 100 Top Private Companies list, by Tony Perkins’s AlwaysOn, the leading business media brand networking the Global Silicon Valley!
Click below for the official announcement, and the full list of 2010 winners:
Generate client ADAM WINGARD’s feature film “A HORRIBLE WAY TO DIE” will be world premiering at the prestigious Toronto International Film Festival (TIFF) next month.
The film will be screening to the press and industry on September 11 and the first public screening/world premiere will be taking place on September 14.
A full description is available on the TIFF website.
Check out the trailer, posted exclusively on the Hollywood Reporter “Heat Vision” Blog.
Celluloid Dreams /Celluloid Nightmares and XYZ are selling the film at TIFF.
