Generate gets Velocity funding
Posted by Neal Roscoe on March 4th 2008 in Generate Press
By Alex Woodson
March 5, 2008
NEW YORK — Generate, the digital production studio run by former WB Network CEO Jordan Levin, has secured $6 million in financing from Velocity Interactive Group, the new-media investment group run by former News Corp. and AOL execs.
Generate, which manages clients and creates original content, was founded two years ago by Levin and had an exclusive production contract with MTV Networks, which yielded Web series “Home Purchase Club” on VH1′s Vspot among other offerings. That agreement, though, ended last fall, and the studio is looking to spread its content through different Web destinations or traditional media.
“We’re talking with all platforms,” said Levin, Generate’s CEO. “We view our job as creating quality content that uses digital primarily to incubate and feed ideas and tying advertisers in as partners to ride alongside that distribution strategy.”more…
