Generate Raises $6M for Web Stars’ Shows
Posted by Neal Roscoe on March 4th 2008 in Generate Blog, Generate Press
Generate, a talent management and production startup focused on online video, has raised $6 million from Velocity Interactive Group and MK Capital. The two-year-old company, which was previously self-funded, has an impressive roster of web stars signed, among them the Blame Society (Chad Vader), Clark Duke (Clark and Michael), Improv Everywhere, and Kathleen Grace (The ‘Burg, The All-for-Nots)…. Generate just got out of an exclusive deal with MTV Networks and is ready to explore the promise of broad syndication on the Internet, said CEO Jordan Levin, who was previously CEO of the WB Network. “We’re big believers that the model that makes the most sense, for Generate, at least, is to monetize around content, not around a specific channel, and to get as wide a reach as possible,” Levin said. more…
