Generate Press

Los Angeles, Calif. – November 12, 2008 – Generate (www.generatela.com), the independent production studio and management company, today announced it has promoted Andy Corren to vice president, talent. Corren, a veteran talent manager with over 15 years of experience in New York and Los Angeles, works with Generate founding partners Kara Welker and Dave Rath managing Generate’s roster of actors, comedians, writers, producers and directors. He currently represents Ryan Eggold (90210, Dirt), Tim Matheson (West Wing, Entourage, Burn Notice), Anjelah Johnson (MadTV), Clark Duke (SexDrive, A Thousand Words, KickAss, Greek) and Mather Zickel (Rachel Getting Married, The Ten), among others.

“Andy has a tremendous capacity for identifying and supporting brilliant individuals who have unique abilities to relate to Millennials and harness the power of any medium,” said Kara Welker, founding partner, Generate. “He has been instrumental in growing our stable of amazing talent and helping them achieve their potential, and we are confident he will continue to be a force in building out Generate’s growing talent management arm.”

Corren is a founding member Generate, coming from The Rath-Welker Company, founded by the two Generate partners. Previously he was at Framework Entertainment working for acclaimed and award-winning clients.

“Generate is a truly unique organization as we focus on developing premium content for platforms spanning film, television, digital and beyond by nurturing creative, passionate individuals with great ideas,” said Corren.” “I am thrilled to be working with both incredibly talented entertainers, exciting concepts and dedicated, forward-thinking colleagues like Kara and Dave.”

Corren began his career on Broadway and continued on to talent agencies including J. Michael Bloom & Associates and Susan Smith. Before joining Framework he held several production positions at NBC Universal and The Walt Disney Company.

About Generate
Launched in 2006 by leading entertainment executives with diverse experience in television, film, digital and talent management, Generate is the first independent production and management studio established to develop franchise entertainment properties for the transmedia generation. Generate develops professionally produced, premium content that can migrate from broadband to television, film, publishing and beyond, and creates innovative concepts to integrate into the advertising, technology and entertainment communities.  Generate’s talent management arm boasts a large concentration of online talent including actors, comedians, writers, producers and directors. Headquartered in Los Angeles and New York, Generate was recently named by TV Week magazine as a Top Web Video Creator and to the 2008 AlwaysOn OnHollywood 100 as a top private company in digital entertainment and media. The company completed a $6 million Series A round backed by Velocity Interactive Group and MK Capital in March 2008. For more information on Generate visit www.generatela.com. 

Media Contacts:
Alexander Gordon
CJP Communications for Generate
212.279.3115 x215
agordon@cjpcom.com

 

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