Daily Buzz

Generate's Daily Buzz is a newsletter highlighting emerging trends in youth culture, pieced together through discussions in our community of 'insighters.'




Today’s Buzz – February 24, 2009

Posted by admin on February 24th 2009 in Generate Insight Daily Buzz

Topic: Ripped/frayed Denim

Unpack those ripped, worn in jeans you put away after the death of grunge – they’re back – BIG TIME!  Blame it on the current state of the economy but second-hand, comfortable, worn in styles are being adorned by some of the most fashionable teens and college community members.  Teens/young adults express how they feel through they’re style.  The mood is somber and they’re allowances are being cut back, so they’re reaching into their closets and seeing what they can transform into something new.  Jeans are leading the transformation, as they become shredded, cut and bleached for both style and comfort.  

What our community members are saying about this trend:

“I am all about the ripped jeans look right now.  I think people don’t want to look all made up and blingy anymore.  We’re going through rough times and to wear something glitzy would be totally obnoxious.” – Lisa, 17

“Ripped denim is all over campus.  Me and my roomate took a scissor and a cheese grater to our most worn in looking jeans.  Comfort and basics are where it’s at right now.” – Tricia, 19 

“I saw Rachel Bilson wearing ripped denim last year and thought to myself – hmmm, that looks cool – I am going to do that to my jeans – and did.  Now, ripped denim is being sold all over the place.  I saw a few pairs by Seven that were all torn up and then at American Eagle (for much cheaper).  It’s something you can totally do yourself and for not much cost.” – Morgan, 16

“A lot of guys in my school are looking like Kurt Kobain reincarnated!  Ripped jeans, Converse and cardigan sweaters are the uniform of choice.  It’s sloppy as hell but the girls seem to like it.” – James, 16

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