Bradley and Montgomery Helps Microsoft Promote The Launch of Internet Explorer 8 with a Humourous Look Back on the History of the Web
Posted by Generate Studios on March 19th 2009 in Generate Press
INDIANAPOLIS—(March 19, 2009)—Bradley and Montgomery (BaM), the innovative independent agency behind Microsoft’s Mojave Experiment, released their latest creation today—a look back on the history of the World Wide Web with a humorous video created to promote the launch of Microsoft’s Internet Explorer 8.
The video features celebrities and comedians discussing the evolution of the Internet, from the days of screeching modems to sensational viral video hits to making “friends” on social networking sites. The video premiered today as part of a keynote address at MIX09, Microsoft’s developer conference in Las Vegas.
Ben Carlson, Chief Strategy Officer of BaM, explains the thinking behind the campaign, “Almost everything you’ve experienced on the World Wide Web in the past 15 years or so has been seen through Microsoft’s Internet Explorer. Internet Explorer has always been the ‘window to the web’ and it’s getting even better with Internet Explorer 8. It’s a great time to look back and see how much the Web has changed as we get ready for what comes next.”
Bradley and Montgomery partnered with cross-platform production and management company Generate (www.generatela.com <http://www.generatela.com> ) on the production, which features Generate clients Janeane Garofalo, Christian Finnegan, Dave Hill, Anjelah Johnson and Baron Vaughn, as well as Internet sensations Ask a Ninja and Obama Girl among many others. In addition to the five minute history lesson, there are over 25 additional videos, outtakes, extras, and longer observations that are available as well.
You can access the BaM/Mircrosoft video as well as the additional outtakes at www.windows.com/ie8nethistory <http://www.windows.com/ie8nethistory> . You can also access the video content at YouTube at http://www.youtube.com/watch?v=GsMFyo8DWs4
About BaM
Bradley and Montgomery (BaM), founded in 1999, is an independent creative agency focusing on unconventional projects for big brands, including JPMorgan Chase, Microsoft, MTV, and VH1. More about BaM can be found at BaMideas.com.
