Daily Buzz- March 27, 2009
Posted by Generate Studios on March 27th 2009 in Generate Insight Daily Buzz
Topic: Twouble with Twitter Video
We all are aware that Twitter has blown up recently – 33% member increase in the month of March alone, Year over year growth of 965% (currently there are over 10 million global users). Some say they are slowly but surely taking the social networking crown away from Facebook. Not that it has as many users – but the buzz is sure bigger – and people are flocking over to see what all the tweetin’ hype is about. Facebook just two weeks ago interestingly changed the look and feel of the homepage to model Twitter’s. Which Millennials find to be completely lame of Facebook to follow, instead of lead. But let’s get back to Twitter shall we!
Twitter is a place where people post their current status (or ‘tweet’ in twitters terms). Instead of friending people, you ‘follow’ them. You can do word searches for people, places or things you’re most interested in, and Twitter will list all those other people who have like interests. Then it’s up to you if you want to ‘follow’ or not. Celebrities have their own pages – and the most followed on Twitter are Brittany Spears, Barack Obama and Ashton Kutcher. So everyone and their uncle is ‘tweeting’ these days, which leads me to today’s ‘Daily Buzz’.
I was alerted today of a video with incredible buzz from some of our Insighters. This video was posted on the forum 14 times and then when I logged on to my facebook, 27 friends (all in the Millennial demo) proceeded to post it as well. There were two drivers that make this video so desirable – 1) SuperNews – a popular, animated sketch comedy series from the people at Current TV and 2) it pokes fun at people’s reliance on sites like Twitter.
This video is hilarious in so many ways. Let’s set it up for you: it takes place in an office setting, where one co-worker is trying to influence the other co-worker to join Twitter. Once the co-worker admits to not knowing what Twitter is, the Twitter-obsessed worker takes him in to the ‘Twitter-sphere’ (a space-like universe where the ‘Twitter’ bird comes to life). From there the sketch makes fun at people’s lack of reality when it comes to their online ‘friends’, as well as the self-absorption in tweeting about their every move, and thinking people actually care. The end result is quite funny – and realistic to how society now chooses to communicate with their ‘so-called friends’.
Interestingly enough, only 11% of our community of Millennials use Twitter. But this video made an impact on them – as it allowed them see the ‘perception vs. reality’ when it comes to social networking
