Daily Buzz – April 24, 2009
Posted by Generate Studios on April 29th 2009 in Generate Insight Daily Buzz
Topic: SunChips
From the moment these tasty chips launched in 1991, we knew they were made with the utmost goodness. And ever since, SunChips have upheld their eco-image. SunChips are manufactured in a plant in Arizona that runs on solar-generated, renewable fuels and recycled water. Their tagline: “Little Things Can Change The World. Healthier Planet, Healthier You”, speaks to the type of messaging brands interested in engaging their consumers on the green movement need to incorporate.
This past month they SunChips partnered with National Geographic to launch the Green Effect <http://www.greeneffect.com/> , a national initiative that encourages consumers to take their own small steps toward helping the planet. Starting on Earth Day, consumers can submit their ideas on how to make their communities greener, for the chance to win one of five $20,000 grants that will help turn their green ideas into reality.
Also in conjunction with Earth Day, SunChips announced the launch of the very first 100% compostable chip bag. The outer layer of packaging on 10.5-ounce size SunChips snack bags will be made with a compostable, plant-based renewable material.
What can brands learn from SunChips green approach:
- Simplify the message and make it attainable
- When creating eco-programs, partner with well-respected and credible companies (National Geographic, etc.)
- If you’re going to put out eco-friendly products, make sure that consciousness works its way through how the company operates and manufactures products (ie. SunChips plant is solar generated)
- Be the first within your product category to create an eco-friendly approach to your products/services (ie. SunChips developing the first compostable bag)
