Daily Buzz

Generate's Daily Buzz is a newsletter highlighting emerging trends in youth culture, pieced together through discussions in our community of 'insighters.'




Daily Buzz – April 28, 2009

Posted by Generate Studios on April 29th 2009 in Generate Insight Daily Buzz

 

 

Topic: Military Jackets
If you follow the fashion blogs, you may have heard about the buzz Beyonce caused over her $11,000 Balmain jacket.  Fashionistas everywhere were drooling over the jacket and wanting one of their own.  Now the buzz has taken on a whole other life form as uber-fashion retailers like Top Shop, Zara and H&M started carrying their own version of the military jacket. Top Shop sold out of theirs hours after displaying it on the floor.  This militant trend is on fire.
 
So why all the hype over a style of coat that comes in and out of fashion?
Many fashionistas find the military coat to make an definite statement and set a tone of sophistication and strength.  In addition, military fashions come back in vogue when societal trends point to crisis, trauma and hostility. We’re facing a time of crisis, trauma and hostility with everyone troubled by and feeling the pinch from the recession.  Fashionistas nationwide will be fighting the current climate in style!  Next-up…combat boots.
 
 
 

Leave a Reply


1545 26th Street, Suite 200 Santa Monica, CA 90404
310-255-0460 Fax 310-255-0461 info@generateLA.com