Daily Buzz

Generate's Daily Buzz is a newsletter highlighting emerging trends in youth culture, pieced together through discussions in our community of 'insighters.'




Daily Buzz – April 29, 2009

Posted by Generate Studios on April 29th 2009 in Generate Insight Daily Buzz

Topic:  Bloblive
When we think of ‘open-mic’ events, we associate it to comedians or artists/poets – not business-minded entrepreneurs.  Well times have changed and now creative professionals are talking to the stage to pitch their business ideas, in front of a live audience.  As more and more people continue to lose their jobs, some are going that extra mile to get their ideas heard and validated by a roomful of everyday people.  It’s the peer-to-peer advice trend we have seen emerge over the past couple of months.  People are turning to their peers for personal advice and now to get the skinny on their business ideas.   Some of our college and post grad community members have attended ‘Bloblive’ events and raved about the ideas they heard and the outcome of their pitches.  As this generation witnesses their parents getting laid off from jobs they dedicated years of their lives to, and become frustrated with corporate bailouts, they become more and more interested in becoming masters of their own fate – venturing into an entrepreneurial role. In a recent poll, 79% of Millennials 18-29 years old said they will one day own their own business and within that same age group, 42% have already started in their pursuit.  So an event like ‘Bloblive’ allows this generation to pitch those ideas and get started on their business ventures earlier than expected.  Whereas ‘Bloblive’ is currently held in specific markets (Phili, Nashville, San Diego, Los Angeles), the events are also streamed online; updates are broadcast on Twitter.  The cost of event entry $10.
 
Website: www.bloblive.com <http://www.bloblive.com>

Why an event like Bloblive appeals to Millennials:

- It’s for and by the people.  It’s not run by a corporation, it’s community based.  A bunch of creative people coming together to share ideas and opinions.

- It’s inspirational.  Learning how other people think and the ideas that culminate, motivates observers to work on their ‘big idea’.

- It’s a live social network, where contacts are made and relationships are formed

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