Daily Buzz – April 30, 2009
Posted by Generate Studios on April 30th 2009 in Generate Insight Daily Buzz
TOPIC: Asher Roth
Asher Roth has been bubbling up on our community boards over the past couple of months. It wasn’t until today when a 2 page thread on this suburban white hip hop artist materialized that I felt an urgency to move him up, in front of the other buzz-worthy topics and have him featured asap! Asher Roth has been named one of MTV’s “MCs to watch,” been put on the cover of XXL magazine, been knighted “the future” by Beanie Sigel, endorsed by Young Jeezy, Ludacris and Akon, joined on Asleep by heavy hitters like Gnarls Barkley’s Cee-Lo Green and Busta Rhymes, added to the annual Roots Picnic, and has put out a mixtape with highly influential DJs Canon and Drama. Hip-hop heavyweight Steve Rifkind said that he was the best lyricist he’s heard in ten years. This clean-cut college student is being groomed to change the face of hip hop. Millennials don’t often speak about albums they’re vibing off of, but more about the singles. Asher’s ‘Asleep in the Bread Aisle’ is an album being purchased in its entirety and spoken about as a whole. The buzz started with his single ”I Love College” – but “Be By Myself” featuring Cee-Lo and “She Don’t Wanna Man” are two singles that Insighters are playing on constant loop.
Asher’s likeability:
- He breaks the hip-hop mold (following Eminem but he’s not as thug-like)
- He’s honest about who he is and where he comes from
- He’s a great lyricist (Insighters have been known to recite his rhymes and add them to their facebook status’)
- He collaborates with and has the respect from hip-hop’s best.
Asher’s Myspace Page: www.myspace.com/asherrothmusic
<http://www.myspace.com/asherrothmusic>
