Weekly Insider

The Generate Weekly Insider is a collection of articles, web series, viral videos, films, television shows, books, events, and trends that our staff is buzzing about.




Generate Weekly Insider – 3/30/09

Posted by Generate Studios on April 28th 2009 in Weekly Insider

STREAMY AWARDS
As you probably heard, Generate client Blake Calhoun won a Streamy Award this Saturday for “Best Directing for a Dramatic Web Series”.  Natalie Raitano was a presenter.  You can see a clip of his speech here:  
http://www.youtube.com/watch?v=SMv4sgEfvQ8&eurl=http%3A%2F%2Fpinktheseries%2Eblogspot%2Ecom%2F&feature=player_embedded

A couple photos are also up in the blog:
http://www.generatela.com/blog/2009/03/generate-client-blake-calhoun-wins-streamy-award-for-best-direction-in-dramatic-web-series/

All Categories/Winners are listed here: http://www.streamys.org/go/winners/

NEW RESTAURANT TO CHECK OUT:
(Abbey)
Www.uwink.com
A really cool restaurant at Hollywood & Highland that is simply branded as food drink + media. It’s a hiply decorated place and there are computer screens at every seat. On these screens, you order all of your food and drinks, can play games by yourself or with other users in the restaurant (broadcast on projection screens throughout), and the screen saver advertises events and products. The food is pretty good, it was super packed late on a Thursday night with mostly young people, and there were only two waitresses and one bartender. It’s the next generation of the food industry. Ordering your food through the screen allows easier customization of orders and eliminates human error. But the most pertinent part for a company like us is that it’s perfect place to advertise your brand or house content. There are only three so far, all in California, but I can really see it taking off. You should definitely check it out!

WEB SERIES To Check Out:

www.letsgetlaid.tv

PATRICK DUFFY & THE CRAB:
Review in NewTeeVee:
http://station.newteevee.com/2009/03/24/patrick-duffy-and-the-crab-make-for-a-very-odd-couple/#comments

ARTICLES
(Tom) “Individual Biznophrenia”
http://trendwatchlist.com/articles/index.php/individual-biznophrenia-1
“Organizations can turn this trend into an advantage by not discouraging employees from having a side business.  For a RADICAL idea, consider being the one to help get them started.”   REALLY.  What a great idea.  I think Generate got the memo – a few years ago.- Tom”

(Will) Interesting article from a playwright’s point of view about story structure and how it doesn’t have to get in the way of content:
http://www.latimes.com/entertainment/la-ca-theresa-rebeck29-2009mar29,0,2065069.story

(Janis) Gen Y Wants TV to Get More Social
http://www.debaird.net/blendededunet/2009/03/gen-y-wants-social-networking-features-on-tv.html

Report Underscores Value Of Music In Branding
http://www.billboard.biz/bbbiz/content_display/industry/e3icda4693bce31a5ad72f1fe0e437ba795

Lady Antebellum, Brita Partner For Water Campaign
http://www.billboard.biz/bbbiz/content_display/industry/e3i122eef64e5ea32972fc6adf3ce9d1942

The Facebook Generate vs.the Fortune 500
http://voices.allthingsd.com/20090325/the-facebook-generation-vs-the-fortune-500/?mod=ATD_rss

Online Video Changes Game For Brand Marketers
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102793#comments

A Primer For Selling Online Engagement
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102924#comments

Targeted Distribution of Online Video Pays Off
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102798#comments

Blockbuster Integrates OnDemand Service Into TiVo
http://www.contentinople.com/author.asp?section_id=725&doc_id=174227

RIM Plans Full-Episode TV for BlackBerry
http://newteevee.com/2009/03/25/blackberry-to-launch-tv-episode-streaming/

UMGI Races Ahead With Formula 1
http://www.billboard.biz/bbbiz/content_display/industry/e3i98c46e6d8374a950e4792f58c098c1fc

Paramount, Gaumont Partner For MySpace Series
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103074

Is The Big Shift Underway? (tv to online advertising)
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103122#comments

Universal Search Video Results and the effect it can have (Janis)
http://www.searchcowboys.com/seo/440

EQAL, Shinto Tsushin Bring ‘LonelyGirl’ to Japan
http://www.tvweek.com/news/2009/03/eqal_shinto_tsushin_bring_lone.php

Hulu Eyes Global Expansion
http://voices.allthingsd.com/20090325/hulu-eyes-global-expansion/?mod=ATD_rss

Video: Differentiating Web and TV
http://www.tvweek.com/news/2009/03/video_differentiating_web_and.php

Study finds multitasking varies depending upon medium, time, location
http://www.bsu.edu/news/article/0,1370,–39739,00.html

Disney and Youtube Close Content Deal, Report Says
http://www.pcworld.com/article/162185/disney_and_youtube_close_to_content_deal_report_says.html

Visible Measures Raises $10 Million
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102976

Relevant Advertising With Bucks Off Captures Online Consumers
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102593#comments

Joost Upping Video Quality, Looking for a CDN(Or Two)
http://www.contentinople.com/author.asp?section_id=450&doc_id=174357

Colum: Online Video to the Rescue!
http://www.tvweek.com/news/2009/03/column_online_video_to_the_res.php

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