Generate Weekly Insider – 4/20/09

The Generate Weekly Insider is a collection of articles, web series, viral videos, films, television shows, books, events, and trends that our staff is buzzing about.

Generate Weekly Insider – 4/20/09

Posted by Generate Studios on April 28th 2009 in Weekly Insider

CLIENT NEWS:
Avi Rothman Tomorrow on Comedy Central:
(Andy) Two episodes of Avi Rothman’s paean to a contemporary Messiah, MODERN DAY JESUS, are going to air tomorrow on Comedy Central (Tuesday, 4/21)…at 2:30 AM. That’s right, in the middle of the night, where the fundamentalists can’t, and the stoners can, see it, some of the best neo-hipster religious silly art produced made will be boldly on display for literally TENS of viewers! Be one of them!

Here are the details from Oren Brimer:
The world premiere of our fourth episode of Modern Day Jesus will be airing on Comedy Central as a part of their not-hit show, AtomTV. Yes, you heard me right folks, at the time we all know as the “demi-hour of convenience”, 2:30am, there will be broadcast! They will also be airing the very first episode, “I died for you.” So set your TiVO’s, VCR’s (Grandma), and pacemakers (Avi) to record our 5 minutes of glory: Comedy Central, 4/21, 2:30am <http://www.atom.com/atomtv/

Patton Oswalt Article in this month’s MAXIM Issue
Nice Package! Big Fan Star Patton Oswalt on how to home your Hollywood image.
Back in the early 90’s when I had the semblance of a jawline and semidefined abs, I had lunch with my agency, Strategic Alternative Zeitgeist Overlords, Ltd. They had a pretty seductive game plan for me: the snide but lovable Slacker Anti-Hero Package. I didn’t have the pecs, height, or quad strength for the Terse Action Loner Regimen. And my eyes lacked the dewy sincerity for the Bashful Romantic Hearthrob Plan. But the Slacker Anti-Hero Package species fit me to a T. They’d fill four slots already- Stephen Dorff, Christian Slater, Ethan Hawke, and Janeane Garofalo. I was about to sign my contract, and in the middle of having a flannel shirt custom-fit(and matched to a vintage Stooges tee), when my manager called: Owen Wilson sharked my spot that morning.

The rest of the ‘90s and early aughts were very difficult. I scraped by doing stand-up, sitcoms, and cartoon animal voices. I swore I’d never get my hopes crushed by the corporate machine again. I brooded, drank, read voraciously, and ate carb-heavy diet. My wardrobe of ironic t-shirts and jeans had to be changed to cords, a collared shirt, and a tweed sport coat to hide my bulk. Without even knowing it, I honed myself perfectly into a Indie Movie Schlub. Then I got another call from my manager. Turns out Seth Rogen’s lost too much weight, and a slot is open in the Indie Movie Schlub roster! My future looks bright.

MTV Movie Award client nominations:
(Abbey, Andy)
Nonimee Voting is now closed by check back on May 4th for “winner” voting, and spread the word of our client nominations:
Clark Duke nominated for “Breakthrough Male Performance” for SEXDRIVE
Trevor Moore & Zach Cregger (of Whitest Kids U know) nominated for Best Comedic Performance for Miss March)
Trevor Moore nominated for ‘Best WTF Moment’

VIRAL VIDEOS:

This is pretty funny! These guys are hilarious!

(Aida) Fast Food Folk Song (at the Taco Bell Drive-Thru)
http://www.youtube.com/watch?v=-uwY3sjqYX0

(Aida) Drive-Thru Rap: Healthy Version
http://www.youtube.com/watch?v=nWTYyx6PLZY&annotation_id=annotation_577617&feature=iv

(Aida) Disgusting Dominos People
http://www.youtube.com/watch?v=unMJR9-4MdA>

MOVIES:
(Daniel W) Tyson – Great Documentary about Mike Tyson, in his own words. Sony Pictures Classics picked it up after its premiere at Sundance. Opens in NY and LA 4/24/09:
http://www.dailymotion.com/video/x8ntav_mike-tyson-documentary-trailer-new_sport

ARTICLES:

(Janis) Studios struggle to rein in movie marketing costs
http://www.latimes.com/business/la-fi-ct-movies20-2009apr20,0,4008012.story

(Jordan) Hollywood Has A Great Online Distribution Model- If You Hate Selection
http://www.techcrunch.com/2009/04/18/hollywood-has-a-great-online-distribution-model-if-you-hate-selection/

(Daniel W)The New York Times on the Precipice:
http://www.vanityfair.com/politics/features/2009/05/new-york-times200905

(Daniel W) Make Room, Rich Little Cynics, MTV Wants to Do Some Good:
http://www.nytimes.com/2009/04/19/business/media/19mtv.html?_r=1&scp=2&sq=mtv&st=cse

(Daniel W) To Be Young, Rapping and White:
http://www.nytimes.com/2009/04/19/arts/music/19cara.html?scp=1&sq=asher%20roth&st=cse

(Jordan) Public Provides Giggles: Blogs Laugh All the Way to the Book Deal
http://www.nytimes.com/2009/04/18/technology/internet/18blog.html

(Patrick) Movie ads in newspapers: Going, going…gone?
http://latimesblogs.latimes.com/the_big_picture/2009/04/movie-newspaper-ads-going-going-gone.html

(Aida) Ashton Kutcher Becomes First Twitter Member To Net 1 Million Followers
http://omg.yahoo.com/news/ashton-kutcher-becomes-first-twitter-member-to-net-1-million-followers/21414?nc

(Aida) Ashton Kutcher wins Twitter battle with CNN (AP)
http://movies.yahoo.com/news/movies.ap.org/ashton-kutcher-wins-twitter-battle-with-cnn-ap

Oprah, Ashton Kutcher mark Twitter ‘turning point’
http://www.cnn.com/2009/TECH/04/17/ashton.cnn.twitter.battle/

(Aida) Web Furies: Almost Every New Film Inspires a Call to Boycott
http://carpetbagger.blogs.nytimes.com/2009/04/16/web-furies-almost-every-new-film-inspires-a-call-to-boycott/

(Aida) 4 convicted in Pirate Bay file-sharing trial (AP)
http://movies.yahoo.com/news/movies.ap.org/4-convicted-pirate-bay-filesharing-trial-ap

(Aida) LOSING THE LATE-NIGHTS: Student of Fortune Saves the day (er, night)
http://www.campuscircle.com/review.cfm?c=News&sc=College%20Central

(JB) YouTube orchestra debuts, wows Carnegie Hall
http://www.cnn.com/2009/TECH/04/16/youtube.orchestra/index.html

(Patrick) The Scot Heard Round the World
http://www.washingtonpost.com/wp-dyn/content/article/2009/04/15/AR2009041502577.html?hpid%3Dartslot

(Janis) ‘Conchords’ Lip Synch Site Creates Buzz
http://www.brandweek.com/bw/content_display/news-and-features/digital/e3if605c69e3da47a3bc076038897801b37

Marc Ostrick, CEO & Co-Founder of eGuiders.com
http://www.tvweek.com/talking-tv/dealmakers/2009/04/marc_ostrick_ceo_and_cofounder.php

Patrick Duffy & The Crab is featured in eGuiders thanks to Daisy Whitney here:

http://www.eguiders.com/video/the-crab-dares-patrick-to-eat-a-dime

Internet Ad Spending Increase Stands Alone in 2009 Forecast
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104384#comments
“The internet is the only medium expected to actually attract higher ad expenditure in 2009, thanks to its accountability and innovation in ad formats, says the report.

Most of this growth will come from search advertising, concludes the study, as consumers considering a purchase are using search more as they seek out the very best deals. In the US, the report predicts search advertising to grow 9.0% in 2009, while classified grows just 1.8% and traditional display shrinks 1.8%. Internet video and rich media is forecast to grow 29.8%, internet radio 29.7% and podcasts11.9%, but these represent only 12% of US internet expenditure between them.

The study expects television ad expenditure to fall 5.5% in 2009, but this represents an increase in market share from 38.1% to 38.6%, followed by a record 39.3% share in 2010. Advertisers that cut budgets across the board will often cut television last, since they know it best and are convinced of its effectiveness, concludes the report.”

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Generate Weekly Insider – 4/20/09

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