Daily Buzz – Food – May 18 2009
Posted by Generate Studios on May 20th 2009 in Generate Insight Daily Buzz
Topic: Starburst Sour Bursts
When Starburst Gummi Bursts launched, Starburst fans were a little suspect of the new form and texture of their favorite candy. Once people started to try them, they were hooked! Due to the candies popularity, Starburst has launched a new type for all the sour-obsessed candy fans called Starburst Gummi Sour Bursts. New flavors have been added to the bag – Strawberry, Watermelon, Green Apple and Orange Tangerine. This generation is all about hyper-flavors that tickle their taste buds. Because of tweens and teens extreme tastes, sour treats top their list of favorite candies. One of our Insighters mentioned Starburst Sour Bursts on the boards and a tirade of fans (and many who were intrigued) weighed in.
Why Millennials are excited about Starburst Sour Bursts
- The reputation and likeability of the Starburst brand
- The sweet and sour flavors fused make for a perfect combination
- New flavors added to the bag
- The gooey/liquid center
