Daily Buzz- Fashion June 22, 2009
Posted by Generate Studios on June 26th 2009 in Generate Insight Daily Buzz
Topic: “Pulse Perfection Vibrating Mascara” by Maybelline
When upscale beauty brands like Lancome and Estee Lauder came out with ‘vibrating mascara’ – beauty addicts every where yearned for the product! This latest technology was said to apply mascara evenly from root to tip and extend lashes to a length women nationwide craved for! The only problem was the cost ($30+). Many beauty mavens couldn’t afford it, so they couldn’t engage in experiencing this new trend! Well that was then, this is now – drugstores are seeing their first vibrating mascara fly off shelves. Maybelline has introduced their new Pulse Perfection Vibrating Mascara - available for just $14.99. Now budget-conscious beauty junkies can check out these “good vibrations” for themselves. The brush vibrates over 7,000 times per minute, adding volume, length and curl, and the battery should last for around 4 months from the first time of use. It’s all about conquering the ultimate lashes…and Maybelline may have just ended the quest!
Why this product is so sought-after:
- New technology that is visible to the eye (the vibrating brush) and looks like it does something.
- Maybelline is the brand behind the cult-favorite “Great Lash” mascara product. So followers of that product will be more inclined to try their new launches within a category (mascara) where their reputation precedes them.
- It’s relatively inexpensive (half the price of department store brands)
