Daily Buzz

July 24, 2009

Topic: Female Buzz-Cuts

With summer upon we’re used to seeing people shedding their t-shirts for tanks, jeans for shorts, shoes for sandals but it’s not typical to see women shedding their long tresses for buzz-cuts. 

There is a new hairstyle trend for women and three fashion-forward celebrities are leading the movement: Rhianna, Cassie and Beyonce’s sister Solange.  The public gasped yesterday when Ashton Kutcher alerted his fans on Twitter that wife Demi shaved her head – go figure, we were punked! 

So why are women taking a buzz-cutter to their hair – we’ll sum in up in three words: “fearless”, “freeing” and “free publicity”. 

Our community members starting buzzing about this new hair-trend earlier this week and most to all gave these three brave ladies lots of credit for cutting off what most women determine as ‘their life’ – their hair (68% of our community members agree). 

The questions our community members were dying to know was ‘why’?  If you remember, the last female celeb to shave her hair completely off was Ms. Britney Spears.  So now, when a celebrity changes her look drastically, the public associates it to a personal/emotional problem.  That has nothing to do with why Rhianna, Solange and Cassie shaved their head…for them, it was all about change and simplifying beauty…

Rihanna’s wish to partially shave her head was because she was bored and felt like it was time for change. 

Solange(one of Google’s most searched celebrity right now) explains her buzz-cut as: “this phase of my life i want to spend the time the energy and the money on something else not in the hair salon.”

Cassie tweeted about her recent shave: “Sometimes in life, you need a change … Something deeper than what you thought you were capable of … Something that displays the ‘I don’t give a f—’ attitude that was always present, but never showcased … & something that will shock your mother, but make her call you a ROCK STAR.”  Oh and at the time she just releasedher new single…so what better way to create buzz than to shave your head Britney-style.

When we posted the question on the board “Would you ever consider copying this hair trend?” 38% said “maybe” – but more like how Rhianna wears it, than fully buzzed like Solange. 

What about these female buzz-cuts are appealing:

-          Shows off facial features more

-          The strength and confidence behind the action

-          An easy way to beat the heat

-          An opportunity to save money on product

-          Prep time is cut in half…more time to sleep-in