Daily Buzz

Topic: Closet Infinite

As Millennials face their very first recession, we’re seeing creative ways to save money by ‘swapping’ everything and anything with friends.  We have heard (and been invited to) clothes, furniture, food and even apt-swap parties.  It’s a way of renewing closets, home interiors, cupboards and living situations without having to spend a dime.  This type of social-sharing is being embraced wholeheartedly by Millennials . 

A few days ago, we were alerted by our community’s fashion council about a new service called “Closet Infinite”.  The service follows the Netflix model but for clothes.  This service allows members to rent clothes for free in exchange for donating a fashion item of their own.  Users upload a picture of the item they choose to donate along with a description of the item’s condition, where it was purchased and the cost.  Once the user uploads this information and its approved by the site admin, they get 6 months worth of free membership on the site.  With this membership they can rent those coveted fashion items from others on the site.  Very much like the Netflix process, the item is sent out immediately with a return package – but the difference is the item can only be kept for up to five days (or late charges are assessed for each day late). 

The site has not launched yet because they are in the process of collecting clothes to swap.  With the outpouring of positive response – it sounds like they should be up and running in no time.

Website: closetinfinite.wordpress.com

Why this concept is appealing to Millennials:

- It’s non-committal.  This generation is known to be commitment phobes – so when a service comes along (like Closet Infinite) that allows them to try something out temporarily before investing time or money – they’ll support it.

- Fashion dates itself so quickly these days.  People don’t have the money to invest in the latest trends – but when a trade is put on the table, with very little commitment – the deal is made.

- It essentially for free.  All the user has to do is be willing to trade an item of clothing to become a member.  Easy as 1, 2, free!

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This entry was posted on Thursday, July 23rd, 2009 at 2:34 pm and is filed under Generate Insight Daily Buzz. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.