Daily Buzz – iPhone Applications – July 20, 2009
Posted by Generate Studios on July 23rd 2009 in Generate Insight Daily Buzz
Topic: MasterCard’s “Priceless Picks” iPhone App
When we speak to our community about appealing and memorable ad campaigns, MasterCard’s “Priceless” campaign always rises to the surface. So when we heard that MasterCard was coming out with their “Priceless Picks” iPhone app, we wanted see what our community members thought about it. The “Priceless Picks” app gives users a location-based utility to find and share their favorite picks with others. Thanks to the iPhone’s amazing GPS technology, users can find shopping steals, entertainment ideas and eateries based on their current location or where they plan on going.
What our community loves about this app is the fact that they can share their “Priceless Picks” as they happen (posting the experience and uploading a picture in real time ). Some of our community members already uploaded their “Priceless Picks”. Some of those uploaded were as follows:
“Best section to get a tan while watching a Cubs game at Wrigley”
“Best restaurant in Austin to propose marriage”
“Best dance floor for those who can’t dance to go unnoticed”
“Best place to take in the entire skyline of NYC”
“Most appropriate place in Miami to break up with your partner”
In addition to sharing, users are also excited about gathering “Priceless Picks” from other users. One of our community members found the “best place to practice yoga in Central Park”, another was alerted to “the best park in Scottsdale, AZ to have a toddlers birthday party”.
While the app is still new, users are loving the communal sharing and collecting on what’s “Priceless” to their iPhone peers.
Why our community members find this app appealing:
- The MasterCard “Priceless” campaign is one of the most memorable and favorable campaigns. This appeal allows the brand to extend seamlessly to other platforms (“if you build it, they will come”).
- Users are in favor of this ‘Yelp-like’ approach – where users share opinions and gather information on activities and entertainment. The user becomes the ‘expert’
- This generation loves to document their experiences in real time and show it to the world at large. Now there is an app where they can showcase those “Priceless Picks” that allow them to stand apart and feel empowered.
-This generation is so spontaneous. Life takes them to unexpected places daily. Now there is an app that will alert them to activities, sales, eateries, etc. in whatever location their journey takes them.
