Daily Buzz – Website – July 15, 2009
Posted by Generate Studios on July 23rd 2009 in Generate Insight Daily BuzzTopic: Howcast.com
Our community of Millennials and Moms are extremely curious and always seeking out new, interesting ways to increase and share knowledge. This is more true now than ever as the economy is forcing people to learn different crafts and be more creative. The discussion on our boards today revolved around a website that allows them to not only learn but also contribute information. The site is called Howcast.com. Howcast.com is a site built around user-generated ‘how-to’ videos. These videos are often times engaging, very informative and the knowledge is shared by the user, for the user. Howcast.com delivers on the two areas where today’s Millennial and Mom consumers go to find information – online and from their peers. They feel getting information from their peers as opposed to experts is more authentic and applicable. As one Generate Insighter said: “Getting advice/information from someone that has no agenda or isn’t getting paid to give it to me – it’s just more real and personal.”
The “How-to” categories vary – from “how to start your own business” to “how to create a smoky eye” to “how to kiss like Angelina (Jolie)” – so the site attracts a very diverse audience.
This site and the idea it was built on shows how consumers are now looking to access information through multimedia platforms.
The favorite “How-To” videos among our 13-29 year old community are:
#1 – How to Make Homework Less Work (13-17 years old)
#2 – How to Detect A Lie (18-22 year olds)
#3 – How to Start A Company (23-29 year olds)
The favorite “How-To” videos among our Moms (24-55 years old):
#1 – How to Meditate
#2 – How to Kiss Like Angelina
#3 – How to Live on a Budget/How to Teach Your Baby Sign Language
Check out “How-to” on HowCast: www.howcast.com
