Generate CEO Jordan Levin is quoted in this New York Times article on the future of Hollywood, the rise of digital entertainment, and technology’s impact on entertainment, advertising, and the future of television. Click below to read the full article:
Sherlock Holmes More Popular than Tom Cruise
By Mark Sweeny
Monday 26 July 2010 11.59 BST
Read the original article at The Guardian.
BBC1′s reinvention of Conan Doyle’s master sleuth pulls in more viewers than Hollywood star’s appearance on Top Gear.
The BBC’s reinvention of Conan Doyle’s master sleuth Sherlock Holmes was watched by more than 7 million viewers last night, according to unofficial overnight audience figures for Sunday 25 July.
The first outing of the new three-part BBC1 series, which has been described as a cross between Withnail and I and The Bourne Ultimatum , attracted an average of 7.05 million viewers.
The drama, penned by Doctor Who writers Mark Gatiss and Steven Moffat, peaked at 7.4 million viewers and took a 28.5% audience share between 9pm and 10.30pm.
Sherlock, which stars Benedict Cumberbatch in the title role and Martin Freeman as Watson, was the top-rating show of the night.
Sherlock beat the star power of Tom Cruise and Cameron Diaz, who appeared on BBC2′s Top Gear while in the UK promoting their new film Knight and Day, which managed an average of 5.8 million viewers and a 22% share in the 8pm slot. The show peaked at 6.6 million viewers.
Top Gear beat ITV1′s 8pm drama Heartbeat, the broadcaster’s biggest rating show of the evening, which drew 4.7 million viewers and a 17.9% share.
Channel 4′s highest-rating show was the first of a four-part series, Amish: World’s Squarest Teenagers, which attracted 2.7 million viewers and an 8.9% share in the 8pm slot.
By Michael Lopez
July 2, 2010
See original article and video at MTVTr3s.com
Wow… How quickly life can change. One minute you’re carefree, going on dates, or spending time with your “special someone” and the next minute you’re…. A PARENT?! Sounds crazy, but it happens a lot more often than you think.
This week, MTV Tr3s is getting serious with “Life As We Know It.” Beginning Saturday (July 3), we’ll be airing a series of Public Service Announcements highlighting teen and unplanned pregnancies, specifically within the Latino community. These PSAs were produced by the National Campaign to Prevent Teen and Unplanned Pregnancy, along with 7 young & inspiring Latinos from across the country.
Guys and girls, ages 15 – 17, from Mexican, Puerto Rican, Colombian, Guatemalan, Salvadoran and Ecuadorian backgrounds participated in the project.
Before you start saying, “No way, that will never happen to me”, check out these stats. According to the National Campaign to Prevent Teen and Unplanned Pregnancy, 52% of Latinas get pregnant at least once before turning 20 (giving them the highest teen birth rate of any US ethnic group).
And if that wasn’t bad enough, 54% of Latina teen mothers never finish high school. Add to that the fact that 8 out of 10 guys don’t marry their kid’s teen moms, and you start seeing how serious this problem can be.
Do yourself a favor and stay educated on the topic of unplanned pregnancies, because “Life As We Know It” can change in an instant.
The new PSAs will air Saturday (July 3) through the following Sunday (July 11).
Preview the video at MTV Tr3s.com.
