Posted by Generate Studios on September 29th 2010 in Generate Blog
“The Invested Life,” an innovative new series from Generate, Ogilvy Entertainment, and MSN, created for TD Ameritrade, has launched on MSN Money.
“The Invested Life” is a first-of-its-kind online reality series featuring real people facing today’s most common money concerns and their journey to take control of their finances. Generate partnered with Ogilvy Entertainment and MSN to create this innovative new online experience that follows the stories of real-life investors as they get the big picture on investing from seasoned financial coaches.
Built as a branded entertainment platform for TD Ameritrade, “The Invested Life” is much more than a web series — it’s an online destination providing financial tools, coaches’ tips, and a robust social community, with the goal of empowering investors with the knowledge and confidence to take an active role in defining their futures.
Experience “The Invested Life” at MSN Money, and check out Stuart Elliot’s profile on “The Invested Life” in The New York Times.
Posted by Generate Studios on September 29th 2010 in Generate Press
TD Ameritrade’s “The Invested Life,” an innovative new series from Generate, Ogilvy Entertainment, and MSN launches on MSN Money.
Read Stuart Elliott’s coverage in The New York Times. And check out the full online experience at MSN by clicking below:
Posted by Generate Studios on September 29th 2010 in Generate Press
Stuart Elliott of The New York Times covers the shift in online video casting from unknowns to celebrities, focusing on the value of known talent to branded entertainment content. The Klondike Everyman Challenges — a Generate branded entertainment project with Mindshare — is mentioned as an example of this trend. Click the logo below to read the article in full:
Posted by Generate Studios on September 28th 2010 in Generate Blog
Generate and Mindshare’s campaign featuring Whoopi Goldberg for the Kimberly-Clark brand Poise has won the 2010 OMMA Award for Online Advertising Creativity in the category of Video Campaign.
This is the second year in a row that a Generate branded entertainment production has won an OMMA Award. Generate and Bradley & Montgomery won a 2009 OMMA Award for Online Advertising Creativity in the category of Standalone Video for the video “A Brief History of the Web,” created for Microsoft’s Internet Explorer 8.
Watch the 2010 OMMA Awards, experience the full Poise campaign online, and check out the IE8 video below:
2010 OMMA Awards Ceremony
Check out the full Poise online experience on Yahoo!
A Brief History of the Web
Posted by Generate Studios on September 23rd 2010 in Generate Blog
Generate is excited to be named, for the third year running, to the OnHollywood 100 Top Private Companies list, by Tony Perkins’s AlwaysOn, the leading business media brand networking the Global Silicon Valley!
Click below for the official announcement, and the full list of 2010 winners:
Posted by Generate Studios on September 23rd 2010 in Generate Press
Jason Bailey of DVD Talk reviews Janeane Garofalo’s latest special If You Will.
Regarding the audio mix, Jason writes:
All right, HBO, this is how it’s done. You do a 5.1 surround mix for stand-up specials, with the comic in the center channel (nice and clean here), and audience reactions in the surrounds, so as to immerse the viewer and to make them feel like they’re in the audience. It’s not rocket science; just do it like this.
Check out Jason’s full review at DVD Talk.
Posted by Generate Studios on September 17th 2010 in Generate Press
“A Horrible Way to Die,” directed by Generate client Adam Wingard, sells at Toronto International Film Festival for theatrical distribution to Anchor Bay / Starz Films. Check out the coverage at Deadline.com, Variety, and The Hollywood Reporter.
