Generate Press

Stuart Elliott of The New York Times covers the shift in online video casting from unknowns to celebrities, focusing on the value of known talent to branded entertainment content. The Klondike Everyman Challenges — a Generate branded entertainment project with Mindshare — is mentioned as an example of this trend. Click the logo below to read the article in full:

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This entry was posted on Wednesday, September 29th, 2010 at 3:00 am and is filed under Generate Press. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.