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Archive for May, 2011

CEO Jordan Levin provides his thoughts on network TV upfronts

Posted by Generate Studios on May 24th 2011 in Generate Blog

Levin speaks about what network chiefs face as they take the stage during TV upfronts.

“I think the one of the more nerve wracking things about the upfront is the over-emphasis on the pilots themselves being judged as fully complete, finished programs, rather than as a step in the overall development process. I think there’s often times too much judgment and too concise a critical eye placed on pilots as a complete entity as compared to looking at them on whether or not they display potential,” Levin says.

Read the full story here via Media Life magazine.

Generate CEO Jordan Levin discusses 2011 broadcast-network upfronts

Posted by Generate Studios on May 13th 2011 in Generate Blog

“There’s a lot of curiosity as to how these new regimes are going to approach the new season,” says Levin, commenting on what will be revealed at this year’s broadcast-network upfronts.

Read the full story via THE WRAP.

Generate client & ‘Samurai’ director Scott Mann to direct remake of the 1954 original for Weinstein

Posted by Generate Studios on May 5th 2011 in Generate Blog

Read more about plans for the British helmer to reinvent Japanese classic “Seven Samurai” via Variety.

CEO Jordan Levin speaks about GENERATE’s success in the branded entertainment space

Posted by Generate Studios on May 3rd 2011 in Generate Press

Jordan Levin speaks about GENERATE’s history in the branded entertainment space at Variety’s Entertainment & Technology Summit. See the full article here.


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