Generate's Daily Buzz is a newsletter highlighting emerging trends in youth culture, pieced together through discussions in our community of 'insighters.'
Open Road Films has partnered with Liddell Entertainment to release the Elizabeth Olsen-starrer “Silent House” in the U.S. The film is directed by Generate clients Chris Kentis and Laura Lau.
Read the rest via Variety.
Levin sat on a panel with other TV and media execs for a conversation about the changing nature of content viewing, especially among the tween set.
“You also have to find ways to reach those in their teens and 20s who haven’t grown up believing the big screen in the living room is the primary video option. “We know how to reach people over 35 with traditional screens,” said Jordon Levin, CEO of Generate, a production and management company.”
Read the entire article here, via The Hollywood Reporter.
Click through for a fascinating article from Ad Week on the future of Silicon Valley. Here’s a highlight:
“Advertisers and other publishers have pointed out for years now that assembling audiences, and selling advertising against them, makes these companies, ipso facto, media businesses. And that to survive when the inevitable next big innovation makes mass selling even cheaper, they have to lure big brand dollars onto their platforms, something they’ve struggled to accomplish so far. To do this, they may finally be forced not only to embrace the media label, but actually act like media companies, building context as naturally as they build functionality. It’s a need the technology companies are just beginning to grasp.”
Read the full article here.
