Generate Press

Levin sat on a panel with other TV and media execs for a conversation about the changing nature of content viewing, especially among the tween set.

“You also have to find ways to reach those in their teens and 20s who haven’t grown up believing the big screen in the living room is the primary video option. “We know how to reach people over 35 with traditional screens,” said Jordon Levin, CEO of Generate, a production and management company.”

Read the entire article here, via The Hollywood Reporter.

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