Interesting Ad Week Article: Why Silicon Valley Can’t Sell
Posted by Generate Studios on July 14th 2011 in Generate BlogClick through for a fascinating article from Ad Week on the future of Silicon Valley. Here’s a highlight:
“Advertisers and other publishers have pointed out for years now that assembling audiences, and selling advertising against them, makes these companies, ipso facto, media businesses. And that to survive when the inevitable next big innovation makes mass selling even cheaper, they have to lure big brand dollars onto their platforms, something they’ve struggled to accomplish so far. To do this, they may finally be forced not only to embrace the media label, but actually act like media companies, building context as naturally as they build functionality. It’s a need the technology companies are just beginning to grasp.”
Read the full article here.
