Jordan Levin and Gotham Chopra quoted: YouTube spends $100 million to redefine TV
Posted by Generate Studios on January 11th 2012 in Generate Insight Daily Buzz, Generate Press“Soon you won’t be able to tell where what you are watching comes from, whether it is a traditional studio or someone like me,” he says. “Videos are where things are going. Not everyone has patience to read books these days.”
A big part of YouTube’s appeal for Chopra isn’t just the millions he can reach, but the fact that his fans can talk back, says Jordan Levin, former CEO of the WB Network and current CEO of Generate, which is producing Chopra’s shows for YouTube.
“Exploiting that connection with the viewers through the communication possibilities of the digital platform will redefine the traditional TV program,” says Levin. “The Web’s feedback loop is immediate, which will make these shows feel so much more intimate.”
Read more via USA Today.
