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Toronto Film Festival Premiere for Adam Wingard’s “A Horrible Way to Die”

Posted by Generate Studios on August 30th 2010 in Generate Blog

Generate client ADAM WINGARD’s $65,000 feature film “A HORRIBLE WAY TO DIE” will be world premiering at the prestigious Toronto International Film Festival (TIFF) next month.

The film will be screening to the press and industry on September 11 and the first public screening/world premiere will be taking place on September 14.  It is one of the smallest budget films to ever premiere at TIFF.

A full description is available on the TIFF website.

Check out the trailer, posted exclusively on the  Hollywood Reporter “Heat Vision” Blog.

Celluloid Dreams /Celluloid Nightmares and XYZ are selling the film at TIFF.

Trevor Moore of the Whitest Kids U’ Know on the Tonight Show with Jay Leno

Posted by Generate Studios on August 17th 2010 in Generate Blog

Check out Trevor Moore of the Whitest Kids U’ Know on The Tonight Show with Jay Leno. Watch it on Hulu!

The Whitest Kids U’ Know are currently in their fourth season on IFC.

Generate’s “Life As We Know It” PSA campaign featured in 2010 Teen Choice Awards on FOX

Posted by Generate Studios on August 10th 2010 in Generate Blog

Generate partnered with the National Campaign to Prevent Teen and Unplanned Pregnancy and StayTeen.org to produce a series of Public Service Announcements for Latino and Latina teens in their own voices. “Life As We Know It,” the Stay Joven Digital Media Project, provided Latino teens from all over the country with video cameras and to provide Latino youth an opportunity to film, record, and share their  views on being Latinos today and what they want for the future.

Generate produced these videos and created PSAs that aired on MTV Tr3s July 3 – 11, 2010, to promote Latino teens speaking out on pregnancy prevention. They were also featured in the 2010 Teen Choice Awards on FOX, which aired Monday, August 9th, 2010.

Check out the campaign at StayTeen.org.

Generate’s “Life As We Know It” PSA Campaign on MTV Tr3s July 3 – 11 for the National Campaign to Prevent Teen and Unplanned Pregnancy

Posted by Generate Studios on July 6th 2010 in Generate Blog

By Michael Lopez
July 2, 2010
See original article and video at MTVTr3s.com

Wow… How quickly life can change. One minute you’re carefree, going on dates, or spending time with your “special someone” and the next minute you’re…. A PARENT?! Sounds crazy, but it happens a lot more often than you think.

This week, MTV Tr3s is getting serious with “Life As We Know It.” Beginning Saturday (July 3), we’ll be airing a series of Public Service Announcements highlighting teen and unplanned pregnancies, specifically within the Latino community. These PSAs were produced by the National Campaign to Prevent Teen and Unplanned Pregnancy, along with 7 young & inspiring Latinos from across the country.

Guys and girls, ages 15 – 17, from Mexican, Puerto Rican, Colombian, Guatemalan, Salvadoran and Ecuadorian backgrounds participated in the project.

Before you start saying, “No way, that will never happen to me”, check out these stats. According to the National Campaign to Prevent Teen and Unplanned Pregnancy, 52% of Latinas get pregnant at least once before turning 20 (giving them the highest teen birth rate of any US ethnic group).

And if that wasn’t bad enough, 54% of Latina teen mothers never finish high school. Add to that the fact that 8 out of 10 guys don’t marry their kid’s teen moms, and you start seeing how serious this problem can be.

Do yourself a favor and stay educated on the topic of unplanned pregnancies, because “Life As We Know It” can change in an instant.

The new PSAs will air Saturday (July 3) through the following Sunday (July 11).

Preview the video at MTV Tr3s.com.

Generate Invites You to Take the Klondike Everyman Challenge

Posted by Generate Studios on June 3rd 2010 in Generate Blog

Klondike engaged Generate to create Klondike Everyman Challenges. Check out these videos featuring Adam Corolla in the Klondike Man Cave on YouTube, and take the challenge by uploading your own videos here.

Adam Carolla gives you the skinny on how much junk you can pack in your trunk.

Enter the contest

You can submit your own video responses to each Everyman Challenge contest through the Klondike Man Cave Youtube page.

Sphinn it! add to delicious add to reddit add to stumbleupon Suscribe to Feed share on facebook Comments Off

Generate client Will Canon’s BROTHERHOOD wins SXSW feature film Audience Award

Posted by Generate Studios on March 22nd 2010 in Generate Blog

Generate client Will Canon’s BROTHERHOOD wins Audience Award for Narrative Feature at SXSW! Check out the full list of winners at SXSW.com.

Generate branded entertainment experience premieres nationally during ABC’s Oscar Night

Posted by Jacob Rothschild on March 7th 2010 in Generate Blog

Generate’s branded entertainment experience for Kimberly-Clark’s Poise line of products debuted nationally on ABC as part of the Oscar Night pre-show events. 1 in 3 Like Me features Whoopi Goldberg in a hilarious take on an issue that affects one in three women everywhere, as she personifies such Great Women of History as Joan of Arc, Cleopatra, and even the Statue of Liberty. 1 in 3 Like Me can be experienced online as part of the the Yahoo! Shine network.

Check it out at http://www.1in3likeme.com/

Generate CEO Jordan Levin Speaks on the Secrets of Successful Branded Entertainment at AlwaysOn OnMedia NYC 2010

Posted by Jacob Rothschild on February 8th 2010 in Generate Blog

Watch Generate CEO Jordan Levin speak on the secrets of successful branded content at the AlwaysOn OnMedia NYC Conference, February 3rd, 2010.

Jordan joined Russ Axelrod of Microsoft’s MSN Branded Entertainment and Experiences Team, BlogHer CEO Lisa Stone, and intellectual property law expert Janet Cullum, Partner, Cooley Godward Kronish, for a panel discussion moderated by Doug Scott, President, OgilvyEntertainment.

Click here to open a video of the full panel discussion.

SURPRISE! (IT’S AN AD!) – TrendCentral Highlights Improv Everywhere’s “Grocery Store Musical”

Posted by Jacob Rothschild on November 9th 2009 in Generate Blog
SURPRISE! (IT’S AN AD!)
The latest trend in marketing is truly astounding consumers
Click here for the original article.
The rising importance of social media has been drilled into our brains ad nauseam. There’s no denying it, but let’s not forget that there’s more to connecting with consumers than updating one’s status on Facebook. With this in mind, we’ve been noticing more savvy marketers creating “disruption” to seize mindshare among consumers whose senses have become dulled by a world littered with billboards, pop-ups and banner ads. Check out three who’ve managed to surprise unsuspecting consumers with some seriously astonishing next-level performance ads:
Trident’s “ Grocery Store Musical “: Merry prankster collective Improv Everywhere has been staging “impromptu” spectacles in public spaces since 2001. Looking to leverage the quirk factor inherent in IE’s unconventional performances, Trident recently sponsored one of these gonzo shows. The gum brand gave Improv Everywhere complete creative control over both the concept and the location. Perhaps recognizing that the Muzak interpretations of The Doors and The Beatles typically piped into the supermarket aisles are, in a way, blasphemous, Improv Everywhere decided to stage comedic musicals in the produce section of a Queens grocery store. Incognito shoppers suddenly burst into song, amazing the real cart-pushers amidst the boxes of tomatoes. A hidden camera video of it all was published online where Trident’s sponsorship of the show received a shout out after the finale – with links to its Facebook and Twitter pages, natch.
Daffy’s “Fitting Dance” : Movie theatres, what with their captive audiences and all, can be an advertiser’s dream. (Have you ever tried squeezing your way out of a center seat during a pre-feature trailer? Forget about it.) While commercials shown before the 20 minutes of Coming Attractions are now the norm, most cinema patrons tend to use those last moments to finish their conversation about how insane it is that a box of Junior Mints costs $6 at the concession stand. Wise to fading attention spans, discount fashion retailer Daffy’s recently startled audiences at NYC’s Ziegfeld Theatre with a three-and-a-half minute live dance performance, in which ten dancers “go a little crazy” trying on their clothes. Not until the end when they were gifted with 20%-off Daffy’s coupons did consumers realize that it was an ad.
Michael & Michael Have Issues ‘ Live Commercials: Seemingly, Comedy Central has recognized that their demo is not too likely to stick around through a commercial break, opting to fast forward through the ads or take a Twitter break instead. In fact, many young viewers only watch television commercials when someone sends them a YouTube link to one. Turning the traditional 30-second spot on its head, the titular Michaels (comedians Michael Ian Black and Michael Showalter) of Michael & Michael Have Issues perform sketch ads for brands such as Palm, Dunkin Donuts, and Klondike during what would normally be commercial breaks. Mad Men team, are you listening? We’ll probably buy anything Don Draper tries to sell us.

Social Media Revolution – YouTube

Posted by Generate Studios on August 21st 2009 in Generate Blog

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics!   Check this out:
http://www.youtube.com/watch?v=sIFYPQjYhv8

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