Generate Blog

“The Invested Life,” an innovative new series from Generate, Ogilvy Entertainment, and MSN, created for TD Ameritrade, has launched on MSN Money.

“The Invested Life” is a first-of-its-kind online reality series featuring real people facing today’s most common money concerns and their journey to take control of their finances. Generate partnered with Ogilvy Entertainment and MSN to create this innovative new online experience that follows the stories of real-life investors as they get the big picture on investing from seasoned financial coaches.

Built as a branded entertainment platform for TD Ameritrade, “The Invested Life” is much more than a web series — it’s an online destination providing financial tools, coaches’ tips, and a robust social community, with the goal of empowering investors with the knowledge and confidence to take an active role in defining their futures.

Experience “The Invested Life” at MSN Money, and check out Stuart Elliot’s profile on “The Invested Life” in The New York Times.

Generate and Mindshare’s campaign featuring Whoopi Goldberg for the Kimberly-Clark brand Poise has won the 2010 OMMA Award for Online Advertising Creativity in the category of Video Campaign.

This is the second  year in a row that a Generate branded entertainment production has won an OMMA Award. Generate and Bradley & Montgomery won a 2009 OMMA Award for Online Advertising Creativity in the category of Standalone Video for the video “A Brief History of the Web,” created for Microsoft’s Internet Explorer 8.

Watch the 2010 OMMA Awards, experience the full Poise campaign online, and check out the IE8 video below:

2010 OMMA Awards Ceremony

Check out the full Poise online experience on Yahoo!

A Brief History of the Web

Generate is excited to be named, for the third year running, to the  OnHollywood 100 Top Private Companies list, by Tony Perkins’s AlwaysOn, the leading business media brand networking the Global Silicon Valley!

Click below for the official announcement, and the full list of 2010 winners:

Generate client ADAM WINGARD’s feature film “A HORRIBLE WAY TO DIE” will be world premiering at the prestigious Toronto International Film Festival (TIFF) next month.

The film will be screening to the press and industry on September 11 and the first public screening/world premiere will be taking place on September 14.

A full description is available on the TIFF website.

Check out the trailer, posted exclusively on the  Hollywood Reporter “Heat Vision” Blog.

Celluloid Dreams /Celluloid Nightmares and XYZ are selling the film at TIFF.

Check out Trevor Moore of the Whitest Kids U’ Know on The Tonight Show with Jay Leno. Watch it on Hulu!

The Whitest Kids U’ Know are currently in their fourth season on IFC.

Generate partnered with the National Campaign to Prevent Teen and Unplanned Pregnancy and StayTeen.org to produce a series of Public Service Announcements for Latino and Latina teens in their own voices. “Life As We Know It,” the Stay Joven Digital Media Project, provided Latino teens from all over the country with video cameras and to provide Latino youth an opportunity to film, record, and share their  views on being Latinos today and what they want for the future.

Generate produced these videos and created PSAs that aired on MTV Tr3s July 3 – 11, 2010, to promote Latino teens speaking out on pregnancy prevention. They were also featured in the 2010 Teen Choice Awards on FOX, which aired Monday, August 9th, 2010.

Check out the campaign at StayTeen.org.

By Michael Lopez
July 2, 2010
See original article and video at MTVTr3s.com

Wow… How quickly life can change. One minute you’re carefree, going on dates, or spending time with your “special someone” and the next minute you’re…. A PARENT?! Sounds crazy, but it happens a lot more often than you think.

This week, MTV Tr3s is getting serious with “Life As We Know It.” Beginning Saturday (July 3), we’ll be airing a series of Public Service Announcements highlighting teen and unplanned pregnancies, specifically within the Latino community. These PSAs were produced by the National Campaign to Prevent Teen and Unplanned Pregnancy, along with 7 young & inspiring Latinos from across the country.

Guys and girls, ages 15 – 17, from Mexican, Puerto Rican, Colombian, Guatemalan, Salvadoran and Ecuadorian backgrounds participated in the project.

Before you start saying, “No way, that will never happen to me”, check out these stats. According to the National Campaign to Prevent Teen and Unplanned Pregnancy, 52% of Latinas get pregnant at least once before turning 20 (giving them the highest teen birth rate of any US ethnic group).

And if that wasn’t bad enough, 54% of Latina teen mothers never finish high school. Add to that the fact that 8 out of 10 guys don’t marry their kid’s teen moms, and you start seeing how serious this problem can be.

Do yourself a favor and stay educated on the topic of unplanned pregnancies, because “Life As We Know It” can change in an instant.

The new PSAs will air Saturday (July 3) through the following Sunday (July 11).

Preview the video at MTV Tr3s.com.

Klondike engaged Generate to create Klondike Everyman Challenges. Check out these videos featuring Adam Corolla in the Klondike Man Cave on YouTube, and take the challenge by uploading your own videos here.

Adam Carolla gives you the skinny on how much junk you can pack in your trunk.

You can submit your own video responses to each Everyman Challenge contest through the Klondike Man Cave Youtube page.

Generate client Will Canon’s BROTHERHOOD wins Audience Award for Narrative Feature at SXSW! Check out the full list of winners at SXSW.com.

Generate’s branded entertainment experience for Kimberly-Clark’s Poise line of products debuted nationally on ABC as part of the Oscar Night pre-show events. 1 in 3 Like Me features Whoopi Goldberg in a hilarious take on an issue that affects one in three women everywhere, as she personifies such Great Women of History as Joan of Arc, Cleopatra, and even the Statue of Liberty. 1 in 3 Like Me can be experienced online as part of the the Yahoo! Shine network.

Check it out at http://www.1in3likeme.com/