Weekly Insider

The Generate Weekly Insider is a collection of articles, web series, viral videos, films, television shows, books, events, and trends that our staff is buzzing about.


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Generate Weekly Insider – 3/30/09

Posted by Generate Studios on April 28th 2009 in Weekly Insider

STREAMY AWARDS
As you probably heard, Generate client Blake Calhoun won a Streamy Award this Saturday for “Best Directing for a Dramatic Web Series”.  Natalie Raitano was a presenter.  You can see a clip of his speech here:  
http://www.youtube.com/watch?v=SMv4sgEfvQ8&eurl=http%3A%2F%2Fpinktheseries%2Eblogspot%2Ecom%2F&feature=player_embedded

A couple photos are also up in the blog:
http://www.generatela.com/blog/2009/03/generate-client-blake-calhoun-wins-streamy-award-for-best-direction-in-dramatic-web-series/

All Categories/Winners are listed here: http://www.streamys.org/go/winners/

NEW RESTAURANT TO CHECK OUT:
(Abbey)
Www.uwink.com
A really cool restaurant at Hollywood & Highland that is simply branded as food drink + media. It’s a hiply decorated place and there are computer screens at every seat. On these screens, you order all of your food and drinks, can play games by yourself or with other users in the restaurant (broadcast on projection screens throughout), and the screen saver advertises events and products. The food is pretty good, it was super packed late on a Thursday night with mostly young people, and there were only two waitresses and one bartender. It’s the next generation of the food industry. Ordering your food through the screen allows easier customization of orders and eliminates human error. But the most pertinent part for a company like us is that it’s perfect place to advertise your brand or house content. There are only three so far, all in California, but I can really see it taking off. You should definitely check it out!

WEB SERIES To Check Out:

www.letsgetlaid.tv

PATRICK DUFFY & THE CRAB:
Review in NewTeeVee:
http://station.newteevee.com/2009/03/24/patrick-duffy-and-the-crab-make-for-a-very-odd-couple/#comments

ARTICLES
(Tom) “Individual Biznophrenia”
http://trendwatchlist.com/articles/index.php/individual-biznophrenia-1
“Organizations can turn this trend into an advantage by not discouraging employees from having a side business.  For a RADICAL idea, consider being the one to help get them started.”   REALLY.  What a great idea.  I think Generate got the memo – a few years ago.- Tom”

(Will) Interesting article from a playwright’s point of view about story structure and how it doesn’t have to get in the way of content:
http://www.latimes.com/entertainment/la-ca-theresa-rebeck29-2009mar29,0,2065069.story

(Janis) Gen Y Wants TV to Get More Social
http://www.debaird.net/blendededunet/2009/03/gen-y-wants-social-networking-features-on-tv.html

Report Underscores Value Of Music In Branding
http://www.billboard.biz/bbbiz/content_display/industry/e3icda4693bce31a5ad72f1fe0e437ba795

Lady Antebellum, Brita Partner For Water Campaign
http://www.billboard.biz/bbbiz/content_display/industry/e3i122eef64e5ea32972fc6adf3ce9d1942

The Facebook Generate vs.the Fortune 500
http://voices.allthingsd.com/20090325/the-facebook-generation-vs-the-fortune-500/?mod=ATD_rss

Online Video Changes Game For Brand Marketers
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102793#comments

A Primer For Selling Online Engagement
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102924#comments

Targeted Distribution of Online Video Pays Off
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102798#comments

Blockbuster Integrates OnDemand Service Into TiVo
http://www.contentinople.com/author.asp?section_id=725&doc_id=174227

RIM Plans Full-Episode TV for BlackBerry
http://newteevee.com/2009/03/25/blackberry-to-launch-tv-episode-streaming/

UMGI Races Ahead With Formula 1
http://www.billboard.biz/bbbiz/content_display/industry/e3i98c46e6d8374a950e4792f58c098c1fc

Paramount, Gaumont Partner For MySpace Series
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103074

Is The Big Shift Underway? (tv to online advertising)
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103122#comments

Universal Search Video Results and the effect it can have (Janis)
http://www.searchcowboys.com/seo/440

EQAL, Shinto Tsushin Bring ‘LonelyGirl’ to Japan
http://www.tvweek.com/news/2009/03/eqal_shinto_tsushin_bring_lone.php

Hulu Eyes Global Expansion
http://voices.allthingsd.com/20090325/hulu-eyes-global-expansion/?mod=ATD_rss

Video: Differentiating Web and TV
http://www.tvweek.com/news/2009/03/video_differentiating_web_and.php

Study finds multitasking varies depending upon medium, time, location
http://www.bsu.edu/news/article/0,1370,–39739,00.html

Disney and Youtube Close Content Deal, Report Says
http://www.pcworld.com/article/162185/disney_and_youtube_close_to_content_deal_report_says.html

Visible Measures Raises $10 Million
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102976

Relevant Advertising With Bucks Off Captures Online Consumers
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102593#comments

Joost Upping Video Quality, Looking for a CDN(Or Two)
http://www.contentinople.com/author.asp?section_id=450&doc_id=174357

Colum: Online Video to the Rescue!
http://www.tvweek.com/news/2009/03/column_online_video_to_the_res.php

Generate Weekly Insider – 3/23/09

Posted by Generate Studios on April 28th 2009 in Weekly Insider


VIRAL VIDEOS, BUZZWORTHY WEBSITES:
(Tiffany F.)
Lot of buzz around this parody. Brandon Broussard is the same guy who came up with barackthevote.com.
http://www.youtube.com/watch?v=FkKScGAH_F4
http://www.purplestufftv.com/

(Aida)
Vimeo user DavidAOK takes 15seconds of video everyday in 09’, part 1 and part 2 below:
February in 6 minutes http://www.vimeo.com/3423523
January in 6 minutes http://www.vimeo.com/3038113

(Kate)
50 Jobs in 50 States
http://www.livingthemap.com/Living_the_Map/This_Week/This_Week.html

PATRICK DUFFY & THE CRAB
http://www.youtube.com/user/pdd330
PDC is nearing 20,000 unique views on Youtube and has been featured in the Huffington Post, Nikki Finke/LAWeekly (site and Twitter), The Daily What, YoutubeReviewed, POPTUB (video), MahaloDaily (video), and over 100 other blogs, websites, and profile pages.  Please help keep the buzz going!

POPTUB: Great daily video highlighting the best online hits, viral videos, bands
Link below to episode featuring Patrick Duffy:
http://www.youtube.com/watch?v=26CiT7J5QgA&feature=channel_page

MAHALO DAILY: “This Week in YouTube”
View :40-1:25 for the feature of PDC
http://daily.mahalo.com/

FILM:
(Jason)
Not exactly a new release but I think everyone should see the film The Wackness.  The film’s young star Josh Peck is great in it, and its equally young director, Jonathan Levine, is someone we should watch.  

PERFORMANCES:
(Anne)
I went to see Neil LaBute’s play “reasons to be pretty” yesterday. Highly recommend it. Excellent performances by Thomas Sadoski, Marin Ireland, Steven Pasquale (Rescue Me), and Piper Perabo (ok, not as excellent as the others but fine). It’s LaBute’s first play on Broadway.  It’s in previews now but will be opening April 2. If anyone is in NY in the coming weeks, please go check it out.

ARTICLES:
(Tom)
Hero Who Relishes Anonymity Describes Rescue on Manhattan Subway Tracks
http://www.nytimes.com/2009/03/18/nyregion/18subway.html?_r=1&no_interstitial

INDUSTRY ARTICLES:

7-Eleven Launches ‘Brainfreezing’ Online Viral Campaign
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102481

How To A Hot Topic in Online Video
http://www.tvweek.com/news/2009/03/howto_a_hot_topic_in_online_vi.php

American Idol Launching Trading Card Line
http://www.billboard.biz/bbbiz/content_display/industry/e3i9195894d101675e34d78c15418b69f57

Woodstock Co-founder Seeking Sponsors For 2009 Festival
http://www.billboard.biz/bbbiz/content_display/industry/e3i2ded48a3101e540baca4959db661860a

Execs Outline Best Fan Marketing Tactics At SXSW
http://www.billboard.biz/bbbiz/content_display/industry/e3i2ded48a3101e540b1e9733a0af908893

The Nano, world’s cheapest car, to hit Indian roads
http://www.reuters.com/article/technologyNews/idUSTRE52M2PA20090323

Metallica welcomes new Guitar Hero fans
http://www.reuters.com/article/technologyNews/idUSTRE52K0O620090321

From YouTube Videos to Your Makeup Bag
http://adage.com/article?article_id=135427

Unilever Creates Short Film to Launch Latest Lux Hair-Care Line
http://adage.com/globalnews/article?article_id=135333

Mobile Media Gaining But Old Challenges Still in Place
http://www.contentinople.com/author.asp?section_id=439_id=173910

Facebook Users Give Redesign Thumbs Down
http://www.mediapost.com/publications/?fa=Articles.showArticle_aid=102542

Court Allows Dentist To Sue Writer Of Bad Yelp Review
http://www.mediapost.com/publications/?fa=Articles.showArticle_aid=102551

BMWs By Warhol, Lichtenstein On View In New York
http://www.mediapost.com/publications/?fa=Articles.showArticle_aid=102541

Comedy Central Feels Ratings Heat With Roast of Larry the Cable Guy:
http://www.tvweek.com/news/2009/03/comedy_central_feels_ratings_h.php

Vespa Leverages Film Placement With Contest
http://www.mediapost.com/publications/?fa=Articles.showArticle_aid=102515

The “Layoff” Game Yahoo! Buzz
http://videogames.yahoo.com/feature/layoff-the-game/1298770

TV.com Signs Content Deals With Starz, NCAA
http://www.tvweek.com/news/2009/03/tvcom_signs_content_deals_with.php

Exclusive Online Content Makes Sense for Creators
http://www.tvweek.com/blogs/trial-and-error/2009/03/exclusive_online_content_makes.php

MTV’s Digital Dilemma
http://www.contentinople.com/author.asp?section_id=735&doc_id=173688

Scarborough Report Finds Narrowing of “Digital Divide” in Hispanic Consumers
http://www.editorandpublisher.com/eandp/departments/online/article_display.jsp?vnu_content_id=1003953688

Facebook Could Kill Google
http://www.businessinsider.com/henry-blodget-facebook-could-kill-google-analyst-2009-3

Drinking Age?  We need a Texting Age
http://www.thedailybeast.com/blogs-and-stories/2009-03-20/drinking-age-we-need-a-texting-age

Baby-Carrying Roomba is a Fun Way to Make Your Kid Require a Lifetime of
Therapy
http://i.gizmodo.com/5180463/baby+carrying-roomba-is-a-fun-way-to-make-your-kid-require-a-lifetime-of-therapy

Fashionair: The future of fashion content online, Plus: Burger King Studio (Janis)
http://www.trendcentral.com/Webapps/App/SnapShots/TodayArticle.aspx?redir=2&nlr=514&f=3e47b75000b0924b6c9ba5759a7cf15d

Youtube Still Trying to Monetize Content
http://www.contentinople.com/author.asp?section_id=603&doc_id=173815 


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