What is Generate Insight?

Generate Insight is Generate's proprietary internal research division established to heighten awareness and yield actionable results for our clients engaging the Millennial demographic.

What are the Generate Insighters?

The Generate Insighters is a community 7,500 and growing. Our community is comprised of four different life-stages: Tweens, Teens, College Students/Young Adults and Moms.

Community Rings of Social Behavior

Our community falls into three different social behaviorial rings: Producers, Participants and Passives. Below are the breakouts of both our community demographics and where they fall based on social behavior.

Our Process of Gathering Insight

We at Generate have a three-prong approach to how we obtain knowledge, we:

• Listen.
• Learn.
• Act.

Our Learnings at Generate Insight come from Listening... hearing what our clients' needs are and what the consumer is communicating to us. To complete the equation, we Act on what we learn by providing our clients with a strategic plan of attack on the findings.

Services We Offer

Learning Circles
We're taking focus groups to the next level by making them more interactive. Our Learning Circles are in a casual and comfortable environment, where the focus is on both open, honest discussions, and hands-on activities.

Client-owned Youth Councils
Client dedicated youth councils are comprised of a select group of forward- thinking Millennials, who serve as advisors to the client for a designated period of time.

Life-U-mentaries
Life-U-mentaries allow our clients to deep dive and discover the multi-dimensional lives that Millennials lead. These 'LIFE-umentaries' will allow the client to gain a deeper understanding of the lives of their target market and how the clients brand/products fits into their day to day. Their story will be told through the lens of the camera - revealing up-close and personal aspects of their life.

Treasure Hunts
This project will take each youth member on a treasure hunt-type mission that will indicate the people/places/ brands/products/etc. that are considered their life essentials. Each mission will be photo-documented.

Viewing/Listening Party
Whether it's to review a new show, screen a new movie or listen to an emerging artist's debut album—we put the word out to our communities, supply them with the directives and they do the rest.

The Loot
This is Generate's version of a sample program, but with a viral approach attached.

Surveys/Polls
Our surveys are developed by knowing how Millennials react and respond to questions being asked of them. With this knowledge, we have a way of asking questions differently. The results open our clients up to fresh insights and exciting observations.

Pulse Report
A powerful, personal, in-depth portrait based on insights and trends of todays Millennials.

Daily Buzz
A daily shout-out highlighting a hot topic of discussion among our community of 'Insighters.'

Compass to Cool
A “DIY” customized guide for clients to connect to their consumers 24/7. It's a cultural safari where our clients get to experience all those people, places and things that impact millennials daily. Our very own Generate Insighters creating the itinerary!

Additional Services

• Ad Testing
• Website Assessment
• Community Building
• Campaign/Contest Development
• Viral Campaigns
• Blog Development/Administration
• Moderate Panel Discussions