- Jordan Levin / Founding Partner
- Pete Aronson / Founding Partner
- Jared Hoffman / Partner
- Kara Welker / Founding Partner
- Dave Rath / Founding Partner
- Peggy Mansfield / Senior Vice President, Integrated Sales
- Matt Winslow / Senior Vice President, Branded Entertainment
- Ivana Ma / Partner & President, New Media
Jared Hoffman >Partner
Jared Hoffman is a former literary agent at CAA with an impressive track record for identifying family and comedic writers and directors, as well as incubating and implementing integrated brand strategies for major corporations and leveraging entertainment to reach audiences. Hoffman recently joined Generate as a partner where he oversees Generate Management with Dave Rath and Kara Welker and is charged with building the division's literary and corporate client base. In addition, Hoffman works closely with Jordan Levin and Pete Aronson to produce television series, feature films and digital programming.
Prior to Generate, Hoffman was at CAA where he spent the past 11 years working in various departments including the Feature Film Literary Division and was part of the team that built the company's Corporate and New Media Division. Hoffman was an early advocate of new media and is recognized for his work at the agency developing corporate and alternative distribution opportunities. He was instrumental in creating relationships for the IMAX corporation with Warner Bros., Fox and Sony which led to IMAX 2D and 3D movie exhibitions of "Matrix", "Spider-Man", "Star Wars: Episode II", "Happy Feet", "Polar Express", "Charlie and the Chocolate Factory," "Batman Begins", "Superman", and "300." He was also integral in developing synergistic entertainment opportunities for worldwide recognized brands including Motorola, Imax, Nextel, G-3, Harley Davidson, Coca-Cola and Delta Airlines. His work with the Indy Racing League was instrumental to the company's redesign of their consumer experience including the launch of the IRL Experience tour and development of a television series based on the world of racing for Spelling TV and Fox Television. He brokered the landmark deal between Major League Baseball, G3 and actress Alyssa Milano for the creation of Touch, the first ever sports clothing line designed by women for women. Touch has become one of the top selling clothing lines in sports today.
Hoffman's work in the Feature Film Literary Division has helped launch and build the careers of many noteworthy writers, directors, producers and actors. His clients have included writers Eric Abrams (Married with Children), Mike Colton & John Aboud (Best Week Ever), Bill Devlin (Icebreakers), Ethan Lawrence (Asylum), Josh Lobis & Darin Moiselle (Macho Steve, Bobbleheads), David McHugh & Mathew Flannigan (Blonde Ambition), Chris Poole & Mike Arnold (The Grackle), Dave Reynolds (Finding Nemo) and Mike Soccio (King of Queens); directors Peter Askin (Trumbo), Scott Marshall (Keeping Up with the Steins, Blonde Ambition) and Fred Savage (Daddy Day Camp); writer/director Eli Roth (Hostel) and Sal Stabile (Rescue Me, Where God Left His Shoes); writer/director/producer Brent Bell & Matt Peterman (Stay Alive), and Adam Rifkin (Detroit Rock City, Look); writer/director/actor Trevor Moore (Whitest Kids You Know); writer/actor Cedric the Entertainer and Mike O'Malley (Yes Dear, Searching for Certainty); actors Jessica Simpson, Alyssa Milano; and comedian Artie Lange (Beer League), among others.
Hoffman sits on the board of the University of Texas' Film Institute along with Generate partner Jordan Levin.
