Founded in 2006 by leading media executives from television, film, digital, advertising, production and talent management – including former CEO of The WB, Jordan Levin – Generate creates premium content for distribution across traditional and emerging platforms. As a pioneer of the modern studio model, we built full-service development, production, talent and research divisions helmed by industry veterans to provide media companies and brands with customized initiatives that meet marketing objectives and align strategic business goals.

Our team includes Peter Aronson, former head of Regency Television and creative affairs for Disney Television, former CAA literary agent and brand strategist Jared Hoffman, Emmy Award-winning producer Michael Petok, leading talent managers Dave Rath and Kara Welker, head of sales Scott Haugenes, social media expert Jacob Rothschild, ad agency veteran Chris Pollack, integrated marketing specialist Zack Smith and innovative Millennial market researcher Janis Gaudelli. Together we execute integrated content solutions that connect the entertainment, technology and advertising communities.

Generate embraces the transition from traditional to new media, leveraging both models and flexing accordingly. Our multiplatform studio produces innovative content to reach, engage and activate consumers. With over 150 clients in our diverse talent management division, our direct relationship with talent offers a unique creative infrastructure. Generate Insight, our proprietary research division, maintains relationships with over 7,500 influencers to yield results for clients and partners targeting a specific audience. Strong, collaborative relationships with a diverse array of leading brands and their agencies have grown out of long-standing partnerships forged by our senior executive team’s past success developing branded content throughout their respective careers.

Generate was twice named to the AlwaysOn OnHollywood 100 as a top private company in digital entertainment and media, in 2008 and 2009, and by TV Week as a Top Web Video Creator.

Generate has offices in Santa Monica, CA and New York City, NY.